Men'S Brand Brand Annual Net Profit Exceeds 10%

Under the predicament of the retail business, there are still some enterprises going out of tight encirclement.

The men's clothing brand released the first half of the report, the company achieved operating income of 506 million yuan, an increase of 8.27% over the same period.

This is a typical example.

Hinur realized the net profit attributable to shareholders of listed companies was 5 million 225 thousand yuan, an increase of 127.83% over the same period last year.

The main reason for the increase in performance is that the company adjusts its product mix and optimizes its marketing channels, and sales revenue grows steadily.

Faced with the impact of the economic environment and the development of the Internet business, the traditional men's wear brand has begun to find another way out.

Our report shows that the company has fully promoted multi brand products.

We will promote the company's advanced customization business, the Royal bridegroom wedding custom business, the snore personalized custom business, the mayton sports leisure custom business, accelerate the multi brand custom shop, the single brand custom shop, the compatible Custom Shop multi-channel construction, integrate the "national custom" concept and the "high quality parity" route.

"This is also one of the ways to cope with the overall decline of the traditional men's wear industry. The brand will set the benchmark for the early development of the men's clothing industry and lead the development of the industry."

Hinur, chairman of the board of directors, Chen Yujian said in the "Poe Ni o men's high-end tailor-made business description and investment promotion".

In addition, in terms of product structure, financial reports show that he has changed the current electricity supplier sales mode mainly based on inventory products, and has changed to small batch production, quick return and effective control of inventory. At the same time, it has stepped up marketing promotion with vip.com, suning.com and other channels, and implemented a sub sales plan.

Diversified and personalized market demand has begun to let many fashion brands pay attention to the beautiful and sophisticated customized market.

Also began this year to layout personalized customization market.

In the first half of the year, the number of customized garments reached about 50% year-on-year, and the terminal retail sales reached 10% of the main brands.