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We often see managers constantly emphasizing the sales of the main push on the sales site, but sometimes it is hard for them to recommend these main push to customers.

The manager said that the shopping guide had not been pushed, but the shopping guide said he had pushed it, but the customers did not like it.

Sometimes it is very difficult for us to judge whether it is true or false, because we can not always stare at the side of the shopping guide to monitor whether she pushes or pushes. It can only be what we believe in the shopping guide, what we believe in the final promotion, how we promote it, and whether the shopping guide is trying hard to promote it, so the manager is very difficult to grasp the result.

In fact, if we can make certain detailed provisions for the number of joint provisions, for example, the number of items we stipulate is five, of which there must be a main push, so that we can have more confidence in the promotion of the main promotion. At least we can see that the main push style has been taken out to meet customers, rather than the whole shopping guide.

One more monitoring link can provide more protection for what we expect to achieve.

The promotion of high priced goods is also the same reason. Managers are careful to tell each other every day that they should push up the unit price, because high priced goods can quickly drive the price and turnover of our customers.

It is also helpful.

And introduce

Our products can not only enhance the image and quality of our stores, but also stimulate customers' spending power.

But speaking is one thing, and asking is another. As for shopping guide or not, sometimes it is difficult to monitor and grasp it.

In fact, the simplest way is to include the high priced goods in the number of joint provisions, so that the meeting rate of the high priced products can be guaranteed. After all, the clothes are good enough to meet the customers.

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It is the most passive and the most stupid way to wait for customers to find themselves in the shop if they do not voluntarily ask them to meet customers.

After the customer comes out of the fitting room, the guide must have several items to wait, three or five, and the manager can set the number first according to the actual situation of his own shop.

Shopping guide can pick out the products that the customers may like and hang them around the whole mirror, so that the shopping guide will be easy to match or recommend, and it can also increase the chance of products meeting with customers.

Never wait until customers say they don't like it, then start recommending again, because the longer sales time is, the more bad it is for sales. After all, no one likes to wear a clothes that is not suitable for oneself for too long. If customers rush to enter the fitting room to take off their clothes, and the goods that can be tried again at the same time on hand, the result may be that customers want to leave our shop.

As for general products, in fact, you can also consider adding detailed rules and regulations, so that shopping guides can develop some recommended habits on the matching of some accessories.

Sometimes, shopping guide is not a lack of understanding of the importance of these general products. Rather, there is no rigid rule to guide shopping habits. The simplest way to let guide shopping out of an old habit is to develop a new habit with new regulations. As long as new habits bring benefits and benefits to shopping guides, these new habits are easy to take root in the shopping guide. But if managers only develop the new habit with the autonomy of shopping guide, they may not know how long it will take to develop. Therefore, managers should formulate corresponding regulations and speed up the development of new habits after formulating new regulations.