Tu Hongyan Talks About International Vision To Create Chinese Silk Brand

We shared the successful experience of Tu Hongyan, chairman of the forty-second ranking board of directors of all things group with the industry.

Tu Hongyan, leader of Wan Shi Li group, led by her, Wan Shi Li group successfully guided the transformation and upgrading of traditional silk fabrics with cultural and creative success. Without its own loud brand, it is difficult to participate in the embarrassment of international competition fairly, so that the success of transformation to silk culture and creative enterprise's all things has strengthened the belief of "building China's world-class silk brand". The acquisition of French Centennial silk enterprises and the introduction of the international big name CEO, these two big handwriting made the brand globalization of Midea Group solid and powerful.

In order to get rid of the bondage of the industrial status and change the fate of Chinese silk industry for the overseas market and realize the breakthroughs in brand internationalization, Wan Shali group takes the first step in the milestone of internationalization of China's silk national brand. The acquisition of MARC ROZIER, a 100 century old silk company that provides silk scarves production and design services for many luxury brands in the world, will provide high quality silk products "foundry" service for WAN Shi Li. The successful realization of "all things made of silk and French made" has really made people feel proud and proud.

"The acquisition of MARC ROZIER is due to the internationalization of Wan Shi Li brand from the domestic market. It must have an international vision and must have the ability to participate in international competition, so that its brand can compete with international brands. After stepping out of the country, we can see our shortcomings and turn over to make our brand progress. Tu Hongyan, chairman of the board of directors of Wan Shi Li group, said frankly, "by learning the advanced management concepts of MARC ROZIER and introducing the exquisite silk technology of MARC ROZIER, we can achieve world-class level of products and technology of all things, and lay a solid foundation for brand internationalization."

MARC ROZIER has more than 120 years of silk heritage. Its history of producing silk scarves is nearly 50 years longer than Hermes. It is one of the only two European factories that can do super high jacquard technology. If we say that the acquisition of MARC ROZIER by Wan Shi Li and the arrogance of the French enterprises for their own "foundry", while the Chinese people exclaim and completely rewrite the "low end and cheap" international image of Chinese silk, then the next move of Wan Shi Li will make the long awaited Chinese silk enterprise rekindle the boundless desire to go to the world.

In July 2nd, Wan Shi Li group held a spectacular press conference to launch the first international brand development strategy of Wan Shi Li group. As the heavy news of the day, Wan Shi Li group formally announced that Hermes group's core management member and Hermes silk holding group CEO Patrick Patrick joined the WAN Shi Li group, as the WAN Shi Li silk culture Limited by Share Ltd CEO and the French MARC ROZIER CEO, which is responsible for the research and implementation of the personnel training, brand structure and the international development strategy of silk brand of Wan Shi Li group, and comprehensively promote the "French made" high-end silk brand and the key layout of the French Centennial silk brand MARC ROZIER in the Chinese market and the European market. The addition of Patrick Bonnefond will help to promote the brand expansion of Paris's global brand, and draw the distance between Wan Shi Li and luxury brands such as Hermes, so that Chinese silk can take a place in the international arena.

In order to fill the blank impression of domestic silk brands in the minds of consumers and reshape the brand image of Chinese national silk, Wan Shi Li has issued "China's strongest voice": building China's world class. Silk brand 。

Tu Hongyan thinks silk is the most perfect carrier of Chinese culture, but the silk products in the past did not show it well. She wants to integrate Chinese traditional cultural elements and artistic elements perfectly, so that consumers around the world can feel the fashion trend of Chinese culture from silk. To achieve this ideal, Tu Hongyan said that at the beginning of this year, Wan Shi Li has officially released the high-end silk brand "Phoenix House". The brand covers many kinds of products, such as scarf accessories, silk home textiles and so on. With the spirit of "aesthetics + craft", it combines Chinese traditional silk craft with the latest fashion design of the international fashion, so as to create a variety of silk products called art. The Phoenix House will officially launch the life concept hall in 2015 autumn and winter.

"Enterprises only have them. International Perspective And then integrate into Chinese traditional culture, world-class design, high-end manufacturing quality and other elements to make a distinctive product. Facing the future, Tu Hongyan's train of thought is very clear. She believes that all things should be pursued and promoted in three ways: first, raw materials. Wan Shi Li has set up several high quality silkworm bases, and has produced the original ecology and high quality mulberry silk by meticulous management. These mulberry silk qualities are all in the 5A grade or even 6A level, which guarantees the quality of the products from the source. Next is technology research and development and equipment introduction. "If a brand does not have its core technology, it will be useless for you to do more marketing.

Wan Shi Li owns the only "national enterprise technology center" in the silk industry, and the R & D personnel are professor Nai Zhi's academician level. At the same time, we also invested heavily in the introduction of the world's top dyeing and finishing equipment. Nevertheless, there is still a big gap between us and foreign brands in terms of technology. " Tu Hongyan said. The third and most critical point is to make progress and surpass in design. Over the past few years, the brand of all things has grown rapidly because the enterprise has spent a lot of efforts in designing. Not only did they invite designers from internationally renowned artists to train designers, but they also invited designers from France and Hongkong to join their design team.

" Wan Shi Li It is also the goal of the enterprise to be the most famous silk brand in China. "Phoenix House" not only let the Chinese people know the value of silk again, but also hope that silk will always be a symbol of high end and luxury in China. For the future, Tu Hongyan has a more ambitious "silk dream": making all things into Chinese silk "gold card", and using his brand advantage to re move the world silk center from abroad to China, creating the world silk industry chain experience center, the silk product creative design center, the silk fashion trend Publishing center, the silk culture and education center, and the Silk Art Exhibition Center, so that we can make everything possible to make Hangzhou the starting point of the "New Silk Road".