Wang Shi Talks About Uber'S Brand Stimulation

"Let's think, which green action can be bigger and better than the concept of Uber? Uber should give a Nobel peace prize!"

On the afternoon of August 7th, at the last time in Harvard's deep diving class, Uber became a theme that Wang Shi and trainees took the initiative.

But this is not advertising for Uber.

Just a few days ago, taxi drivers in Boston also launched a protest against Uber.

Wang Shi said Uber is a disruptive innovation to prevent global warming.

Its main characteristics are: activating stock and strong backstage support.

Studying Uber will show that Alibaba and Tencent are not as good at stimulating me as Uber.

Because Uber thinking is not a big food and drink, but in many fields, it can build an ecosystem on its own.

"Uber thinking plays an important role in enriching Vanke's next imagination.

After 30 years of development, Vanke has found a key to the pformation of Vanke. If we can draw inferences about it, it will be unimaginable.

Wang Shi said.

However, Wang Shi believes that learning Uber thinking has nothing to do with the so-called big data.

In order to repay customers, Vanke will organize owners charter flights and visit four cities in Milan, Rome, France and Bologna in 6 days.

A total of 1000 owners were planned and divided into 4 charter flights.

Each owner only needs 5000 yuan.

5000 yuan. Not enough air tickets.

This is the reaction of almost all owners.

But for Vanke, this is just a value-added service for the owners.

The reason why we can achieve this service is to borrow Uber thinking.

Because the essence of Uber is actually a shared economy, leaving the rest.

Up, thus forming a new economic mode.

Wang Shi said, 6 days, four City Italy tour, equivalent to the Uber traffic integration in the air, it is to excavate the surplus capacity of the air and form the market.

The source of its capacity is not an airline, but an international institution that no one can imagine.

In addition, oil prices continue to fall, and cancellation of shopping and other safeguards, this price is naturally quite attractive.

But even so, Vanke did not plan to make money.

Because in Vanke's view, this is the value-added service provided to the owners.

"Don't think about making money, otherwise Vanke will have an impulse to open a tourist company."

Wang Shi reminded.

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It seems that Vanke has 2 million 500 thousand owners, how to improve efficiency, use Internet + to provide value-added services to owners better, is a great article.

For example, behind the house, there are a series of needs such as education, fitness and so on.

In the face of the tide of Internet +, Wang Shi thinks two Shenzhen enterprises do the best.

It is characterized by making different business interfaces into a platform to make connections generate value.

In the field of Finance and insurance, Ping An Group has done better; in the traditional printing field, the pformation of Internet has attracted much attention.

Printing is already a brand new concept in Ya Chang. It will tell you: How did the art books come out? He suggested that the students in the deep diving class should organize an on-site study of Ya Chang.

Wang Shi believes that Vanke's pformation lies in two points: first, to provide value-added services for the owners, to improve customer viscosity; the two is to search for stock resources and make connections generate value.

For example, Vanke is looking for old factories and old buildings to activate stock resources.

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Transformation has great imagination, and even when it comes to excitement, it can't even sleep.

Wang Shi described his mood in this way.

In the field of architectural design, there is a data: 80% of the architectural design firms are concentrated in the north and the deep line, and 60% of them are concentrated in Shenzhen.

The second third are Beijing and Shanghai, while Guangzhou is less.

Using Uber thinking, Vanke as a community connector, whether it can become a support platform for architectural designers? Wang Shi's answer is, it is entirely possible.

In Shenzhen's left cave, Vanke is building a large office building with 1000 parking spaces.

It takes 7 minutes to get a car in an automatic garage from the highest point.

This office building is the office community with Vanke's Uber thinking and vertical concept.

For example, 2 designers can set up an office here.

After the entry of the architect, the design works can be printed with 3D printers in the community service center.

All design related services can be completed in the office community.

But Wang Shi revealed that the idea is not entirely Uber thinking, but a small test.

Because land is not a stock of resources, Vanke still needs to take, design and build. The whole cycle is relatively long. It has been built for 3 years and has not yet been opened.

If it is not the traditional mode of buying and selling buildings and selling, it can activate the existing stock of buildings, so Vanke needs to be reformed and put into use quickly. This is the real Uber thinking.