What Are The Reasons Behind The Overnight Popularity Of The Brand?

In this era of particularly developed information, the speed of information pmission is beyond the imagination of people. We often see some brands burst overnight. Today, let's take a look at the reasons behind the popularity of these brands.

You may think that the product of a company is known by the Internet, but it is not. It is formed through people's oral and oral communication in work and social occasions. When this behavior is repeated repeatedly, it will form word-of-mouth.

1. create a sense of exclusion for products.

Try to make your product open to only a small number of people first, while others need a little bit of effort to make use of it.

At first, Gmail was launched only for a small number of people. When Facebook was first founded, it was only registered in individual universities, which made use of consumer curiosity.

Many bars like to use this to create a sense of mystery for their opening up, because they know well that people hate to keep secrets!

Do you remember the carving of beef sirloin? A restaurant that rose in 2013.

The reason why the carving of the beef sirloin is so intense is not the mystery. It is heard from the hand of Dragon God of Hongkong Dalong, the mysterious formula of value 5 million, and the invitation dinner system during the sealing and testing period.

When you launch the product next time, you can follow the example above, start with some small and specific people, keep them secret or invite some close friends.

If your product happens to be a software class, invitation code is a good choice.

2. let products relate to other things.

Fried chicken and beer, cinemas and popcorn, playing basketball and sports drinks, these products are very popular. Their relevance makes people unconsciously think of another when they see one of them.

In 2014, from the Korean drama "you from the stars", for the sentence of the goddess Qian Song Yi, "how can we not have fried chicken and beer" when it snowed, how many men and women that Kendl Ki Mai Don Laurie appeared with the beer and fried chicken, and brazenly brushed the circle of friends.

Even the stars are shouting "fried chicken" and "beer".

The heat wave of "fried chicken beer" even saved the poultry industry which was once depressed due to H7N9, and also contributed to the sales of beer.

Let products that are related to you help you establish.

It is a wise strategy.

First think about what consumers want most from your products, and what other products they need to try to build a golden partner like a movie theater and popcorn.

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"Other products will let consumers think of you in certain situations.

3. turn the consumer's surprise into sharing.

Have you ever heard of stone as a pet? In 1970s, it was thought out by Gary Dahl.

When Dahl and his friends met at a bar in April 1975, friends complained to him about their pets.

He told his friends that the perfect pet is stone, which does not need to be fed or bathing, nor is it sick or dead.

This is just a joke, but Dahl later decided to put this idea into practice. Pet stone was born.

The pet stone sold by Dahl is in the box, and is equipped with a 32 page training manual explaining how to raise it, which is full of jokes and gimmicks.

Pet stone has caused a great deal of consumer sharing. Each pet stone sells for $3.95, with a net profit of $3.

In the first half of the first year, pet rock brought Dahl 15 million dollars.

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When you think about what can shock consumers and then bring them together, the more surprised you are, the more willing people are to talk about it, and the information is so viral.