The Brilliant Idea Of Clothing Management: Let Stock Restores Vitality
Store manager is the soul of a store, which directly affects store image, operation management, sales performance, storefront atmosphere and team morale.
Owning a competent manager is the first requirement for a store to produce good sales performance.
Do you know the difference between the best store manager and the ordinary store manager? Have you ever heard that a good store manager can achieve 3 times the performance in 1 months?
Like the product, the price is the same. The salesperson is the same, but the shop manager is different.
Why? Because their thinking is different and their management methods are different.
Employee motivation
The pattern is different, and the result is different.
The most direct consequence of backlog is capital occupation, which is 500 thousand yuan for inventory, and 2 times monthly turnover is 1 million yuan.
If the inventory increases 1 times to 1 million yuan, the turnover remains unchanged, that is, the sale of 2 million yuan.
The explanation is that the sales ability is constant, each commodity can turn around 2 times, and the stock of 1 million yuan indicates that there are many kinds of goods, and it can ensure that the selling rate and the rate of sluggishness are low.
There are many ways to deal with long term immovable commodities.
Dull goods area.
Is to make their own sluggish goods, in every category to do a class of class two specialized selling dull products, sometimes can put some better performance products, act as dull products, let users have the feeling of leakage.
The dull goods area is a sluggish product that can be sold and not put on a sluggish product that can not be sold. For example, "PP machine", this probably many people do not know what it is.
But like NOKIA 8810, it can still be sold out in sluggish zones.
You can also make separate areas on the menu bar.
Bundling sales.
According to different categories, they can be bundled with hot goods, such as father's Day leftover clothes, bundled into families on children's day.
Suit
Sell.
It can also be put together with a variety of sluggish products, and then sold at a discount. Such bundles are more unrelated to commodities, such as large bundles of books and bundles.
Another kind of promotion is to send, as long as you give postage, I give you, anyway, that is to collect so much money.
Put it on the shelves again.
For example, there are many examples that can be sold by changing pictures, and then put on shelves again. Then, promotion for another area may have good results. Many people have preferences for new products.
Another way is to wash white, use more clothing category, sluggish goods directly change a brand, or directly say that foreign trade original single sale, in the website to open the original single or similar nameless good area sales, for petty bourgeois consumer group for sale.
Centralized processing
。
Large scale processing, many commodities are difficult to sell after the season, for example, "PP machine", now even the service providers are gone, many times, it may only be sold as e-waste.
There are also some early turnover boards, such as NOKIA E71, and so on. The new products will not sell out. The cost of the machines is there, the prices of new products are quite similar to those of other products, and the sales of such old products can be imagined.
The most common way to sell goods is to buy it in the bottom market. For example, to the second tier cities and counties, the small town in Hubei, Hunan, maybe the 3G network has not yet been used.
However, the cost is high and can be directly packaged to sell to distributors or directly to the wholesale market to find affiliates.
Sometimes the clothing industry is doing this. For example, last year's 1111 major promotions made it difficult to make down garments. After the festival, all the clothing demand basically met.
These are some of the ways of handling inventory after backlog, but inventory processing starts with stocking, though it can be solved from the model, but at least it will not be arbitrary as it used to be.
Good quality inspection, good market research, close attention to competitors can also reduce a lot of inventory, which is also a lot of data can not give some of the things.
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