HSF Hey Guest: Accused Of Blind Money Burning Expansion

If we want to "go along with the wind", we must start with top-level design and carry out the overall structural innovation. On the one hand, we will introduce a large number of executives with internet thinking to activate their innovative capabilities. On the other hand, we must enhance our business synergy ability, open up our own channels and achieve smooth internal coordination.

At present, SF "Hey guest" is the most criticized in the industry, in fact, its large expansion of burning money.

It is said that at the beginning of the establishment of SF "Hey guest", the target of not less than 4000 "Hey customers" stores was set up in the next year, but today, there are only about three thousand stores in the whole country.

However, behind such a figure, the big investment of Shun Feng has been dimly visible.

People in the industry have counted the accounts of "Hey customers". According to the 3000 "Hey customers" store, taking into account the cost of store rentals, decoration costs, manpower costs and daily operation costs, etc., with a single store's annual investment of 300 thousand yuan, it is necessary to burn 1 billion yuan in such a year.

It is even more surprising that a former senior executive of SF has revealed that the external legend "Hey guest" has invested 1 billion yuan, in fact, it has invested as much as 3 billion yuan.

However, this statement has not been confirmed by the relevant officials of the Department of public affairs of SF, and the other side has responded by saying that when it comes to looking at a new field, whether it is "investment" or "burn money", it is inevitable that there will be subjective color here.

"From the previous operation of SF" Hey guest ", the development prospect of" Hey guest "mode is worrying.

Shen Zhengyuan told the weekend of the rule of law, "business scope blurred and other reasons led to" Hey guest "no stable source of profits, and its business is facing a dilemma of failing to pay. Under such circumstances, laying a large network of sites will bring huge risks to enterprises.

Zhang Jing, a senior analyst at Ai consulting, pointed out that for SF "Hey customers", burning money is definitely a big problem, and from the current situation, its expansion speed is obviously too fast, which will not only bring greater pressure to its own finance, but also benefit its users, because users should have a gradual adaptation process.

Zhang Jing therefore suggested that SF "Hey customers" should not be too aggressive. In the future, the phased layout can be considered.

"Although there are many problems in the development of HSF's" Hakka ", it can explore through offline experiential shops to drive online on line, thereby increasing online traffic. This practice is undoubtedly of some innovative significance.

Zhang Jing told the weekend of the rule of law, "and drainage through the offline way, which is also Tmall, Jingdong and so on.

What is missing now. "

In addition, Zhang Jing also pointed out that the advantages of SF itself in the logistics side are quite obvious, and its service capabilities are obvious to all. At the same time, it also indirectly controls a large number of user information, and it should be based on its own advantages to try out the two layout or extension.

Told the weekend of the rule of law, compared with other electric providers, huge volume, strong execution and professional logistics distribution warehousing capabilities, these are the biggest advantages of O2O.

But as a matter of fact, O2O is very important for SF to test water.

The development of "Hey guest" has not seen much improvement.

"As a SF of traditional enterprises, in order to achieve the successful pformation of the Internet business, it is by no means an easy task, and it needs to make a big change in its original business mode."

Shen Zhengyuan thinks.

Shen Zhengyuan further pointed out that in order to achieve better development of the "Hakka" mode, we must clarify the functional orientation, and we can add new functions on the basis of existing businesses, so as to give full play to the advantages of the outlets compared to the traditional ones.

"This is like SF preferred, though it has a great advantage in the category of commodities, but because of the lack of integration with" Hey guest ", this advantage is hard to play.

Zhang Jing analyzed the way by example.