The Outdoor Market Has Officially Entered The Mass Era.

Cross border development seems to be a popular keyword in the new era.

The entry of brands such as the seven wolves, millet and so on, and the rise of new brands of Anta and XTEP have injected new vitality into the market. At the same time, they have also demonstrated to the public that the outdoor market will enter the "mass" era from now on, and that the rumors of "wolf" for a long time in the outdoor market have once again been confirmed.

The "mass" era of outdoor market is first manifested in products. The increasingly blurred outdoor products gradually replace the highly specialized products and become the new favorite of consumers.

This is determined by the change of outdoor sports itself.

The outdoor industry starts from the small crowd to the public life. Today's outdoor sports fans have a wider range. They do not like outdoor skiing or only like extreme rock climbing. Instead, they have wide interests. Maybe they will have an improvised hike on Tuesday after work, and then climb mountains on Saturday. Some will also practice weightlifting and running in the middle of the week, so that the body can get more exercise.

In response to this change, outdoor market products after shuffling have begun to become popular.

The "mass" era of the outdoor market is also reflected in the seven wolves and other enterprises that originally seemed to be unable to compete with the eight poles in the outdoor field.

Whether it is the crossover of seven wolves or millet

The birth of this incident is a good example of this view.

All kinds of forces are involved in the development prospect of the outdoor market.

After the shuffle, the gap in the outdoor market is gradually emerging. Meanwhile, the relevant agencies are still very optimistic about the domestic outdoor industry, and predict the next few years.

It will still maintain a growth rate of around 25%.

All kinds of things once again ignited the restless heart of the outdoor market.

No one can give a very positive answer to the question of how much volume the outdoor market can achieve in the future.

But it can be expected that the cake capacity of the outdoor market will further expand after entering the "mass" era from the "niche" market.