High-End Clothing Enterprises Will Go To Personalization.

According to a recent survey, more than 1/3 of high-end clothing enterprises will change their business strategy to personalized products and services, which will further promote consumer behavior.

According to the latest consumer survey conducted by Deloitte consultants, 36% of respondents said they were interested in personalized products or services.

In particular, the proportion of consumers under the age of 40, 16-24 years of age and 25-30 years of age were 43% and 46% respectively.

And services attract.

The report also mentioned that this demand is relatively low at present, and only about 1/6 consumers have purchased such products or services.

Ben Perkins, head of consumer research at Deloitte, thinks that under such a low proportion, he suggests taking an advantage as a first step.

"In addition to large-scale customized products, customization of suits and bicycles through the Internet is playing an important role in the market as a whole."

He added.

Customers with three product categories have made the most personalized purchase, and hope to actively promote this process. Those are holiday vacations (25% of customers).

(19%) and furniture (18%).

Footwear ranked seventh, with 15% of consumers making personalized purchases.

But 64% of consumers said they knew about customization.

And 56% of consumers know custom-made footwear.

In addition, 41% of the total surveyed indicated that they were interested in personalized clothing, which increased the age group from 16-24 to 53% and 25-39 to 50%, respectively. However, in the 40-45 year old age group, they fell to 38%, while the age group over 55 dropped to 32%.

"If feasible, enterprises can simplify the scope of commodities and profit from predictable levels of demand, and are more likely to gain price advantage.

Of those who are interested in personalized products, 71% of them will even be willing to pay higher prices to buy, "Perkins said.

"In any case, enterprises that do not provide personalized products will lose benefits and customer loyalty in a period of time because of the increasingly personalized needs of consumers."

Although personalization can help improve the flow and pformation of consumers, this may require reflection from business operations.

"Enterprises are not only able to develop specific capabilities to measure the specific needs of each individual consumer, but they are now better prepared to connect their processes and resources to provide specific products or services to meet their needs."

Perkins explains.

"Flexible manufacturing and 3D printing can create a large number of personalized products at lower cost, so that manufacturers can fundamentally rethink their supply chain."

"Manufacturers are now trying to delay production until the final timing of customization is allowed. This will not only provide more customized products, but also slow down production, which will help reduce inventory levels and ultimately improve efficiency," Perkins added.

In addition to technical investments, enterprises need to consider their analytical capabilities in order to provide customized products.

More frequent use of analysis means that products and service providers are becoming more and more good at understanding consumer needs - what they want and what they do not - and adjust their business accordingly to respond to demand.

According to the degree of personalization, the tools for analysis are critical when selecting the right consumers to the right results.