How Can A Clothing Store Manage Its Finances?
Customer psychology is like this. The poorly decorated shops must be selling bargains. The well decorated shops must be selling high grade goods. It is worth the value to buy a good shop in a well decorated shop. Otherwise, why should the brand need to pay attention to the overall image? The important point is that the same clothes hang on different grades of shops will use different effects, do not affect the grades of their clothes because of the overall image of their stores, and affect the customers' desire to buy.
During holidays, stores must maintain a certain amount of stocking. There are thirty thousand of the goods in the store, you can make 5000 yuan turnover, but if only 5000 yuan of goods is absolutely impossible, there will be 5000 turnover a day.
Do a compromise dress, do not confuse the number and amount of the concept, the same amount of sales you sell more than the number of people, people shop 300 stores, you also shop 300, which turnover is definitely not up!
Do not expect a profiteering industry, but also prepare for failure! Do not think that finding a storefront and entering a lot of goods will be able to calculate money every day. Some people really work hard, but they may not make money, because the market is too fierce! How much is the profit? First, look at the amount of investment and compare the income. Do not do something that is not at the same level to disturb your mood!
Store image, lighting and product display will directly affect sales! People rely on clothes and makeup, Buddha wants gold, and clothes also need packaging.
The best clothes on the stalls are selling goods, and it is very difficult for people to believe that they are brand goods.
Replenishment must not wait until the store is almost sold.
replenishment
No company is working for you alone. Today's replenishment will be able to get goods in stores tomorrow, but breaking the goods will affect the turnover, so it is necessary to make preparations for replenishment ahead of time.
Such as "38", "51", "National Day" and other sales climax, do not wait until almost the time to prepare goods, half a month in advance can start preparations.
You can't treat customers who enter the shop.
Enthusiasm
If you take a piece of clothing and start looking around, you can make him try it on, and you can recommend a similar style for his multiple choices. At that time, the salesperson must have some experience and not be able to make a fool of himself.
One thing, it is really inappropriate for customers to wear clothes. Do not necessarily say they are right. They just want him to buy them. People are all long eyed. Next time he will not be patronizing you. If he is wearing the right clothes, he can read it well. Then, where can he help you to introduce business? Remember to ask the other party if you want to leave a phone call. Next time you have a new product, you can tell him!
For crowds of shops
Customer
This kind of business is often done less, because people are many, and their eyes are not necessarily the same. Do not argue about whether clothes are really suitable. Two people come together to do business best, because two people are generally good friends, and naturally they will be more alike in their hobbies.
For old customers, especially those old customers who often bring you business, some of my customers call on a phone to say that there are new goods coming from more than ten kilometers away. If we insist on the principle of no bargaining, it will not work.
But to receive these old customers, they must be there, talk more about them as friends, they will gather in your store and will pull you up, and they will speak well with the customers of the new store.
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