PEAK's Net Profit Increased By 45.5% In The First Half Of The Year, Leading The Domestic Market In The Overseas Market.

In August 13th, Peak Sporting goods Limited announced the first half of 2015 results announcement. The announcement shows that in the first half of 2015, PEAK realized operating income of 1 billion 380 million yuan, an increase of 6.9% over the same period in 2014, and the net profit margin rose to 12.7% from 9.4% in the same period in 2014. The profit attributable to shareholders increased by 45.5% to 176 million yuan over the same period last year. In addition, group orders will achieve double-digit growth for seven consecutive quarters. On the day of issue, PEAK sports shares rose sharply, or more than 8%.

Another highlight of the PEAK annual report is 260 million yuan in overseas market sales, which is currently ranked first in the domestic sports brand overseas market sales share. PEAK group CEO Xu Zhihua said that with the upgrading of domestic lifestyle and consumption structure, as well as policy guidance and support, functional oriented professional sports products are gradually replacing the leisure products in the past.

In addition to PEAK, recently, the brand of Quanzhou shoes and clothing listed in Hong Kong has also been released semi annual report. Looking at the semi annual reports of listed companies, PEAK, Anta and 360 degrees, or CABBEEN and Li Lang of clothing brands, have emphasized the optimization, upgrading and experience of physical stores, enhancing single store performance and same store growth, while paying more attention to the quality of single stores while emphasizing the operation efficiency of stores.

Industry analysis. Footwear industry in China The trend of recovery is obvious. The optimization and adjustment of terminal channels is an important thrust to drive the growth of garment enterprises. As for sports brand, the development of sports industry has become a national strategy. The development of national fitness and the growth of sports consumption market become the top priority. With the continuous expansion of domestic urbanization and the gradual upgrading of consumption level, the demand for professional and technological products of consumers will rise, and the sports sector in the footwear industry will usher in a new round of growth.