Saturday -- Her Fashion Ecosystem

Not only the clothing industry, but also in the Internet, IT or technology industry, enterprises that adopt platform strategy are everywhere.

For example, Tencent, Google, Alibaba, Facebook and so on, whether it is platform, ecology, or various names of circles, in fact, this kind of circle play is not very fresh.

But even if it is not fresh, it can be regarded as a more fashionable and more promising way of existence.

Hua Shang Hui defines this game as a way of existence.

This is perhaps an outward manifestation of the deeper penetration of the Internet plus this emerging economic situation.

Since 2014, private placements have been launched to raise funds, focus on creating women's fashion industry, and gradually establish "her fashion ecosystem". In addition to footwear products, the company has also begun to develop women's leather bags, accessories and other related products.

Recently,

The announcement is that the company intends to establish a Shenzhen fashion industry acquisition fund (limited partnership) on Saturday with Cci Capital Ltd in Guangzhou, which will focus on investing in new fashion industries.

The total scale of the investment fund is 1 billion yuan, and the scale of the initial investment is 50 million yuan.

As a limited partner, the company has subscribed 49 million 500 thousand yuan.

At the same time, the company intends to invest in the establishment of Beijing Jun joint name German equity investment partnership (limited partnership), the target raising scale is 800 million yuan, the company as a limited partner paid 30 million yuan.

Investment targets are mainly invested in enterprises such as culture, sports and entertainment, and innovative consumer services.

On Saturday, the investment is conducive to broadening the company's fashion.

Layout, to meet the company's strategic development of "her fashion ecosystem".

Needs.

It is said that we can barely make up for the lack of happiness, and the circle makes it easy for enterprises and platforms, clothing and Internet, capital and fashion to come naturally.

What's more, what's important is that in the circle, it is your feeling that I am willing to be thick and fragrant, so that a harmonious and harmonious scene can be found.

It can be said that the platform strategy, the ecosystem mode and the Internet are natural adaptable.

To create a platform ecosystem, garment enterprises inevitably have to deal with internet elements, or buy Internet companies, or put more business resources on Internet +.

Under the influence of various factors such as capital thinking, market hot spots, market value management and even performance pressure, it is a convergence choice for garment enterprises to build platforms or build ecological circles, in essence, the trend of the industry chain is more flat, the supply side and demand side are closer and the demand is more detailed and generalization.

Of course, it is also a new business mode of capital plus fashion, clothing + Internet, which can be seen in the bright future and can be implemented with little effort.