Every Guest Starts His Two Business And Resolutely Breaks With The Past.

Aging may be China's most painfully aware entrepreneur of scale.

Chen took off his socks and stepped on the carpet with bare feet.

He used his hand to touch the joints on both sides of his forefoot, raised his head and asked the reporter: "why do many European and American tide shoe plates wear their feet?" he asked himself: "because the feet of both Europeans and Americans are all slender, and the feet of Chinese people are relatively wide, so shoes must be stressed.

This is too much for me. I don't care about the outside now. I only care about these details.

There were several large paper boxes around him, with various clothes in it, some bought from the outside, and some samples for everyone trying to try.

On the opposite side, the bookcase that occupies two sides of the wall is full of various books, and all kinds of millet products are mixed with them.

Most books look very old, published in 1980-2000 years, that is when he reads the most.

This is the old office.

I am satisfied with the current guest shirt.

He said that selling thousands of pieces a day, selling well or even twenty thousand pieces, China's best traditional shirts brand sales in one year are only 12 million pieces. At this rate, customers are likely to become China's largest brand of shirts.

But after asking him many times about his views on sales, he began to get a little irritable: "I am looking at products today.

Therefore, I am against my past, against past self and past customers. "

Chen emphasized that every customer is a small start-up company that doesn't care about scale.

"I think (everyone is now) is a quality company.

I gave up so many things and gave up the sales of hundreds of millions of dollars a month.

You're still asking me the scale? "

In September 2014, in order to express his determination, he moved the company's headquarters from the Yonggui center in the South Second Ring of Beijing to the three building conjoined building in Yizhuang, South Wuhuan, in the absence of the lease.

This move only cost tens of millions of dollars.

"We just need to show our attitude, only to be arrogant and impatient, can we make the company healthy."

Chen said.

At one time, Chen was the most impressive Internet giant in China. He was just the name of Liu Qiangdong, Ali's Ma Yun and Jingdong.

In November 2011, everyone's executives had already completed their visas to the United States, and even had a celebration dinner ahead of time.

At that dinner, Chen was pleased to announce that he would go to the roadshow in second days. He probably met in IPO half a month later.

But late in the evening, Chen suddenly announced that he would give up IPO for the time being.

In August 2014, Chen announced that most of the passengers had been cut off.

Let's start with a "good shirt" as a starting point.

Nowadays,

Both Jingdong and the US have been listed in the US, ranking first and fourth in China's Internet technology companies.

The old people have already laid off only two or three hundred people, and the psychological gap among them is only his own taste.

When asked whether the process of change is difficult, the old tone began to be a little bit hasty: "who is not difficult to take the initiative to reduce the scale?

We reduced a company of 13000 people to a company of two or three hundred people, and you looked at it! "He removed his arms from the armrest of his armchair and lowered his head and fired up his right corner of his black wool suit.

Then he fell into a brief silence.