Pricing Strategies For Clothing Shop Promotion

Quantity discount is a discount based on the amount of brokers or customers purchased. Under normal circumstances, the larger the quantity or the larger the amount, the higher the discount rate, so as to encourage and attract customers to purchase large quantities or centrally.

Quantity discount can be regarded as a business which saves sales expenses because buyers purchase centralization, and this portion of savings is allocated to buyers by price discount.

Quantity discounts can be divided into cumulative quantity discounts and non cumulative quantity discounts.

Seasonal discount refers to a company that produces seasonal goods, giving a price discount to customers who buy goods or buy Seasonal goods or services during the off-season.

To encourage buyers to purchase early or off-season, adjust the contradiction between supply and demand, so that the production and sales of enterprises can remain relatively stable throughout the year.

The determination of seasonal discount ratio should take into account factors such as cost, storage cost, drag rate and capital interest.

Seasonal discounts are conducive to promoting balanced production of enterprises, giving full play to the productive potential and sales potential of enterprises, and at the same time, reducing the pressure of enterprise inventory, accelerating commodity circulation, reducing capital occupation time, and accelerating

It avoids the risk brought by seasonal changes in demand.

Cash discount refers to a price discount enjoyed by a buyer who pays in advance or pays within a specified time in order to encourage buyers to pay as early as possible.

Cash discount is a preferential policy developed under specific conditions of credit purchase. In essence, it is a kind of variable price deduction.

Using cash discount strategy can effectively prompt customers to pay in advance and reduce capital risk.

Cash discounts usually take into account the discount rate, the time of discount and the time limit for payment.

Three factors.

The discount rate is generally determined according to the interest rate and risk factors during the payment period.

For example, the payment period is 30 days, the immediate cash discount is 10%, the cash discount is 5% within 10 days, the discount is 2% within 20 days, and there is no discount in the last ten days.

In online pactions, due to online payment restrictions, in order to encourage buyers to purchase cash or advance payment, they often give cash discount when pricing.

For example, a certain

The paction price is 480 yuan, and the terms of the paction indicate "3/20, Net30", that is, the cash discount of 3 degrees / ^ can be paid within 20 days after the paction, and the total payment shall be paid at the latest in 30.

For example, the terms set by the merchant indicate that the goods will be paid within 24 hours after receipt of the goods and 5 yuan in cash.

The problems of cash discount strategy are as follows: first,

The premise is that the sale of goods is based on credit sale or installment payment. Therefore, enterprises will face certain operational risks. Some enterprises will avoid the adoption of additional risk and management costs. Secondly, the setting of cash discount ratio is very critical. For example, when a company adopts installment payment to expand sales, if the total amount of goods paid by the Buyer under the installment payment is too high than the cash paction price, it is very easy to not get the effect of "discount" promotion. Besides, many enterprises and consumers in China are not very familiar with cash discount, and enterprises that use this way of promotion must promote their buyers to better understand the benefits they will get through publicity.