Shoe Enterprises Should Start To Improve Consumer'S Wearing Experience From Shoe Materials.

A pair of shoes looks good, but we can say, "benevolence and benevolence, wise men see wisdom", but it is good to wear, but has a relatively professional quantitative standard.

Now, shoe companies clearly feel that consumers choose materials, comfort and appearance for shoes.

The demand for all aspects of brand and brand is getting higher and higher. Each person is a "professional user" at his or her favorite points.

"People usually think that consumers are not sensitive to shoes materials. In fact, many consumers have begun to pick on shoes. They can tell what shoes are made of shoes, and they will tell customers what kind of shoes they are looking for and what kind of shoes they want to use."

Be engaged in

Mr. Guo, who sells footwear business, deeply feels that young people are even more professional in wearing shoes than sellers.

Not only do sales terminals understand this principle, from shoemaking enterprises or even upstream shoe materials,

And they are all beginning to realize this.

Therefore, from the beginning of shoe material, we should consider the customer's wearing experience. However, different footwear manufacturers and shoes wearers have different standards of experience.

Take the sponge, which is most commonly used in shoes, and is most easily overlooked by consumers.

Sponge is needed in shoes, insole, tongue and heel.

Shoes for many years engaged in sponge production, covers an area of more than 50 acres of new factory area, every day about 40 large and small trucks in and out, each year the sponge can be used for 400 million pairs of shoes, which means that its improvement is related to 400 million people wearing.

"I have many customers, some of them hope that the sponge can be used to enhance the comfort of shoes, others want to improve the bouncing property of shoes, others need high temperature resistance or low temperature resistance.

But customers are vague about what they want.

Based on these communication obstacles, Lin Guodong, general manager of the Asia shoes material company, began to explore the data management of sponge products.

A pair of shoes has a high usage rate for sponge, and sponge used in every detail is different.

In 2013, the company made physical performance standards for its sponge products, such as density, instant hardness, resilience, elongation and tensile strength.

Visualization through sponge

To enhance the experience of a pair of shoes in a specific way, such as comfort, bouncing force, fire prevention and so on, so that shoemaking enterprises can subdivide and apply different functions of the sponge, giving consumers a clearer presentation of a pair of shoes at the sales side.