Pandora Second Quarter Surge In Sales Performance Rose

With the rebound in performance, Pandora's share price has risen gradually since the second half of 2012. On August 11th, Pandora shares rose 4% to 811 Danish kronor, which rose by 112% this year, and the stock price has increased by 20 times in the past four years.

In view of the strong performance of the brand, especially in Germany, a large number of concept stores have been opened. The group has decided to open 375 new concept stores this year instead of 325 previously expected.

In addition, the group will strengthen its Asian market. After acquiring distributors from Brazil and Turkey, it will acquire Nobreeze, a distributor in Singapore, Macao and Philippines, with an estimated value of about $22 million, and set up an office in Singapore. Macao and Philippines stores will operate through Hongkong branch.

Singapore and Macao will add 15 concept chains and 5 stores.

In August 11th, the Danish jewellery brand Pandora announced its second quarter earnings.

Thanks to the considerable market demand of the brand bracelet and ring, Pandora has decided to adjust its sales revenue forecast for the second time in 2015.

The first adjustment was adjusted from 14 billion DKR to 15 billion dkrona in the beginning of the year, and now it is upgraded to DDK 16 billion again.

According to the comprehensive website WWD and the financial times, the main performance data of Pandora in the second quarter are as follows:

Sales revenue grew 41.4% to 3 billion 600 million dkrona, according to local

The figure increased by 25.8% over the same period last year.

In the Americas, Europe and the Asia Pacific region, the three main markets were double-digit growth and sales increased by over 35%. The main sales categories were pendants, bracelets and rings.

Net profit of 910 million Danish kronor, an increase of 37.5% over the same period.

The profit margin increased from 35.1% in the same period last year to 36.4%.

Operating profit also increased significantly by 47% to 1 billion 240 million krona.

Investors also had a 360 degree twist on Pandora's likes and dislikes.

In 2011, due to management mistakes, the blind price rises to the luxury goods, leading to the loss of the original customer group.

Pandora's stock suffered a catastrophic profit warning, and its market value plummeted 2/3 in a day.

After management exchange and strategic adjustment,

Returning to the light luxury position of the people, in August last year, he announced a 10 year cooperation agreement with Disney company, adding Disney's classic animation image to his jewelry design.

In March, AndersColding took over the post of Pandora CEO, and former CEOAllanLeighton will continue to serve as vice chairman of the board and chairman of Co-operative group.

Colding said in an interview: "brand growth has benefited from the extension of the brand network and achieved balanced and strong growth in all regions. Our online shopping mall and cooperation with the US The Walt Disney Company have contributed greatly."