Decoration And Layout Strategy Of Clothing Business Shops

In a normal market environment, cost should be the lowest economic limit for pricing and the basic factor determining prices.

In the market competition, low cost often has greater initiative in price determination, easy to maintain competitive advantage and get the expected profit return.

The demand is mainly to understand the market demand elasticity of commodities.

Commodities with large demand for elasticity will immediately affect market demand once prices are adjusted, and price adjustment generally has no significant impact on sales volume when demand elasticity is small and inelastic.

Therefore, if the demand for a certain commodity in the market is increasing in a certain period of time, appropriate price raising measures can be adopted; otherwise, the price should be reduced appropriately.

In a competitive market, buyers and sellers are only receivers of prices, not price makers. Prices are determined entirely by supply and demand.

Under such market conditions, the behavior of both sides is dominated by price factors, and all promotional activities will only increase the cost of goods.

We need to be cautious.

1, purchase price

It refers to the purchase of goods because of different procurement channels, if directly from the factory purchase, the purchase price is the factory's factory price, if purchased from the wholesale platform.

Wholesale price of wholesale platform.

2, procurement costs

The purchase cost is all the expenses paid in the process of commodity purchase.

Commodity purchase price plus purchase cost constitute the cost of commodity purchase.

3, sales expenses

Selling expenses are expenses incurred in the sale of goods.

Commodity purchase price plus purchase cost constitute the cost of commodity purchase.

4, sales tax

Sales tax is the tax paid to the state in the sale of goods.

5, sales profits

The profit earned by a store.

The selling price of goods minus the sales tax and the selling cost is the sales profit of the shop.

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The main factor that should be considered when choosing a site for clothing is traffic.

But for clothing franchised stores, in addition to taking into account passenger traffic, we should further analyze the effectiveness of passenger flow.

The ratio of effective passenger flow in different stores of the same business circle is quite different.

It is a misunderstanding of the business circle that the crowded and bustling place is a good business circle.

The location of the general manufacturer's store is "Fei Feng Shui Bao" is not settled.

They believe that the greater the downtown area, the greater the volume of traffic in the business centre, and the higher the consumption.

It is hardly known that the expensive rent and competitive pressure in the prime location are not acceptable to the general store.

Densely populated, many consumers, large consumption... Many franchisees will compete in such a business district.

However, this may not bring maximum benefit.

In addition to considering the promotion role of store locations to sales volume, we should also evaluate its impact on brand image.

To ensure the establishment of brand image, manufacturers should choose the sanitation, cleanliness and beauty of the surrounding environment, preferably avoiding the noisy places like grocery stores, restaurants and machinery repair shops.

Excessive concentration of anything will result in saturation.

It seems that several stores are doing a lot of business, and in fact they have reached the saturation point of competition balance.

Suddenly a new store was added, the market would exceed the saturation point, and the situation of monks and meatless meat appeared. Some shops began to lose money, and only had a price war.

Each region has its own different commercial network layout.

Which district develops service industry and which area develops IT industry?

Every city will have long-term overall planning.

Misplaced location, moving against the trend, often can not get the support of macro policy and the promotion of the environment.

It is obviously undesirable to do business in a single way, and it will backfire.

Just enough to borrow the potential of the opponent can often play a positive role in promoting sales.

If you have McDonald's, you will find KFC. The same is true.

These common advertising props have a significant role to play in the sales of franchised stores. The proper use of these props can play a 42 role.

Shops without independent facades naturally lose their independent advertising space, and they lose the space to play their marketing wisdom before the store.

Therefore, when choosing the address, it is best to know whether the doors and windows can be converted to the floor type large glass structure, and whether the local government has any special requirements for store recruitment and suspension.