Home Textile O2O Takes The Lead In Building A New O2O Three Store Integration Mode

Bliss

020 since the start of the new model in March, only a few months have passed, 97 new stores have been developed, and 103 old stores have been rectify.

Let's ask what makes the family spinning so great?

On June 24th, Premier Li Keqiang chaired a State Council executive meeting, and adopted the "Internet + action guidance" (hereinafter referred to as the "opinion") to further promote the "Internet +" action.

In 2015, in response to the prime minister's call, the company launched a major strategic upgrade, and the marketing model was built on an independent line.

Mode and independent entity store B2C mode pformation for online and offline integration

Mode, to create a new marketing mode, so that consumers can enter the shop every day as well as online shopping benefits.

Take the lead in building a new O2O three store integration mode

In response to changes in consumer behavior and demand, she has pioneered the "full channel retailing" on line and offline to upgrade the online retail experience to create online stores.

The entity O2O three stores combine to realize the free passage between consumers online and offline.

The front-end interface platform is based on mobile micro store as a link, linking online, offline, and overall efforts. At the same time, it will enhance the value of supply chain in the background with big data as the core.

Internet platform thinking

Platform thinking is the thinking of openness, sharing and win-win.

O2O is trying to build a win-win environment. The online shopping experience store is based on the information asymmetry and resource asymmetry of the three products, micro businesses and store investors.

In this process, the company will focus on meeting the needs of the consumers, layout the interface platform and value platform according to the whole retail development scenario, and create a fan economy including members, merchants and employees.

One price is preempting consumers' mental resources.

The mental resources belong to the brand category. The home textile industry is experiencing an endless "price war" in recent years. With its own positioning, Paris first proposed the same price for 100% lines under the same line, creating the first brand of O2O parity home textiles, so that customers can enter the shop every day and enjoy the same benefits as online shopping.

There are always reasons for the success of anything. The success of the Silk family textile can let us learn from it. Of course, our own practice must be felt by all the franchisees and enterprises.