Footwear Industry Usher In Fast Fashion Production Mode

With the development of Internet, the voice of consumers is stronger and stronger. The first driving force of future value chain comes from consumers rather than manufacturers. The so-called fast fashion supply chain ecosystem is based on the C2B (user centered) mode, and is formed by the collaboration network. It is no longer a closed supply chain, it is an open, shared and co constructed value network, and real-time data interaction is directly generated. commercial value 。 Different from the industrial economy, under the C2B mode, fast fashion supply chain has the characteristics of personalization, dynamic, platform cooperation, rapid response and so on.

The channel construction of traditional shoes and clothing industry is basically the same as that of the vertical and horizontal structure. The end is stores and consumers, and the supply chain is organized according to the high planned mass and deep inventory. This structure will break the supply of goods and consumers.

The Internet has realized the popularization of Internet world innovation, and the concept of "factory" has been changed gradually. From 3D printing to laser cutting machine and so on, the "fast plate making" new technology has been continuously opened, digitized, networked and intelligentized under the wave of industrial 4, and it can run on any scale. Internet It can touch users and get users' needs and data more efficiently. The essence of this influence is the transformation of the traditional highly planned supply chain organization, followed by the mass customization and flexible production led by C2B, which ultimately drives the whole business change.

This C2B commercial supply chain is different from the manufacturer led large-scale, pipelined, standardized and cost oriented B2C mode. The core idea is that consumers decide what you want. Marketing Management Form, sales situation, product definition, service definition, production rhythm, and carry out wave type and forced conduction in one link of the business chain.

Therefore, this mode of push and pull combined with the production mode and operation thinking of the Internet era is a self-organizing, adaptive, dynamic, and borderless ecological chain. There is more and more interaction between supply and demand, more and more participation, and the borderline is becoming more and more blurred. For example, Haier has successfully decomposed into more than 2000 Chr (34) self organization (self management team) Chr (34), which operates as follows: employees can be targeted at new ones based on consumer opinions and market information collected from the Internet. product Characteristics form their own ideas. Once the idea is approved by the management, employees can organize and manage their own team to carry out the project. The employee should also try to persuade other members of product designers, R & D engineers and marketing experts to join them, and the team members will share the profits that are ultimately obtained.