The Way Of The Pformation Of The Network Of Traditional Clothing And Other Traditional Clothing Enterprises

From American border to fashion fashion enterprises O2O pformation difficulties

tradition

Enterprises are struggling, revenue declining, high inventories, slow updating styles and so on. It has become a problem that restricts the sustainable development of enterprises. In view of these problems, the traditional clothing enterprises' on-line touches have become the trend of the times.

At the same time, a large number of enterprises engaged in department stores, catering and entertainment, selling digital home appliances, and so on, a large number of enterprises that are deeply ploughing the traditional offline market are talking about, exploring and practicing O2O.

In the search for O2O, which seems to be more heavily weighted by Internet genes, traditional enterprises seem to become an appendage of Internet companies seeking expansion.

When the Internet connects everything, how can traditional businesses with good retail genes evolve?

In 2009, Metersbonwe began to try O2O pformation and build its own e-commerce platform.

In December 2010, millions of people looked forward to the launch of the state purchase network. In less than a year, the state buying network suddenly changed.

Although the United States

Insisting: "stripping the state purchase network is not not doing e-commerce."

But it also acknowledges that e-commerce is very "uncontrollable" in terms of investment, compared with its traditional commercial outlets. It still reveals a vague attitude of uncertainty.

In 2013, the former head of O2O, Minjie, returned to the United States to lead the us into O2O.

Despite the past few months, the United States has been doing a lot of action, closing most of the stores in the first tier cities, layout two or three line cities, and create life style concept stores.

However, as a trader in promoting O2O, his fusion with Smith Barney was not perfect, and finally ended with leaving.

Although min Jie said that his departure will not affect the O2O plan of the US state, the pformation of the state is still a long way to go.

Traditional retail enterprises have been adhering to the current round of business competition and elimination, and have strong logistics operation capabilities, supplier management capabilities and marketing capabilities.

The core reason why it has not yet made obvious breakthroughs in O2O is whether talent shortage and decision making level have enough determination to start and support the mentality of the two venture.

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O2O analysis expert CEO billion yuan net Huang Yuan Pu once said: "the managers of traditional clothing enterprises still do not realize the importance of online, still do not have Internet thinking. Business managers either overly value O2O or attach too much importance to it.

O2O is the future trend, but we can not blindly follow up because of this wave. We must break through the bondage of our own experience and knowledge system, absorb more elite troops, pform our thinking and find the right direction.

Linghua fashion has four brands, JACK&JONES, SELECTED, ONLY and VEROMODA. The industry has "no silk, no shopping mall", and shows its position in the domestic market.

At the beginning of the year, VEROMODA, a low-quality fashion brand, tried WeChat O2O.

Although the direction of cooperation with WeChat is really good, it is far from being so good.

It is reported that the daily orders of the fashion shop are only dozens of orders.

Last week, Bestseller bought Mand M, an online mail order retailer in London, at 140 million pounds (235 million dollars).

M and M also said that the sale agreement was a paction concluded with the approval of regulatory authorities, which is expected to be completed within eight weeks.

Mobile terminal shopping is a new trend. It not only provides new ideas and channels for e-commerce enterprises but also for the development of online clothing brands.

Inevitably, online and offline conflicts are among every traditional retailer.

Problems encountered in the process.

The distribution of interests is relatively simple, but the online and offline mode is easy to involve the interests distribution of different channels. Even if the franchisee is willing to unify the price, the online order interest attribution has become a factor hindering the pformation of enterprises.

To get through the online and offline businesses, the rational allocation of profits is a difficult problem on the road of enterprise pformation. Whether it can be handled reasonably is the key to the success of O2O pformation.

Although the road to pformation is full of resistance, the traditional retailers' electric shock is still in the trend.

Opportunities are reserved for people who are prepared. This is also true for businesses.

With a lot of lessons learned, the traditional retailing industry in the future will explore O2O or take fewer twists and turns.