What Is The Fatal Factor Of The Frenzied Laundry Market?

In recent years, almost all the traditional clothing enterprises in the world have been subjected to the frenzied baptism of the market.

What is the reason?

First, because clothing is closely related to people's life, the fashion industry has attracted much attention. There are many people who think and analyze this phenomenon. "The economy is weak, demand is slowing down, the impact of electric business is" and other factors are widely regarded as the root cause of the clothing industry's closing down.

In fact, the traditional clothing store's format is affected by the development and pformation of the times is inevitable, but can this effect lead to the end of the traditional clothing store format? Are these factors the direct cause or the external condition? If this is the direct reason, then the garment enterprises will not be able to change the market environment because they are unable to change the market environment. If these factors are only the external conditions to promote the closing of the shop tide, then how should the clothing enterprises deal with the closing shop tide?

Xu Sunxin believes that we study

The reason is of great significance to the survival and development of garment enterprises. It can give clothing enterprises a direction to make traditional clothing enterprises change their strain in the new market situation.

Can the idea of "economic weakness, slowing demand, and the impact of electricity suppliers" become the fundamental reason for closing shop tides? It is necessary to see the changing state of garment enterprises themselves and market environment when the customs shop starts to develop. It is because of the development of the times that garment enterprises fail to follow up in time, whether they have made changes in talent production, supply and marketing, or because the market has formed the inevitable environment to eliminate traditional clothing stores.

A very simple truth tells us that "let professional people do professional things" is the foundation to ensure that things are made. Has it been done in traditional clothing enterprises? Many of the garment enterprises that I have contacted are still using the team that they used ten years ago, or the way they left behind by the management team ten years ago, and how many years of experience of "same industry experience" that most of the garment enterprises are recruiting today. Xu Sunxin thinks that this is the talent and team factor of the clothing industry.

Since the use of Internet in the popularization of Chinese enterprises and families, many garment enterprises have not enabled Internet professionals, and enterprise websites can not become a powerful tool for promotion and brand promotion.

So far, it has not been involved, and even some enterprises have launched policies to eliminate Internet sales.

When the mobile Internet has profoundly affected and changed the habits of Chinese people's life and study and work, the traditional clothing enterprises have not set up corresponding technical teams, unable to use the mobile Internet to promote and attract customers in traditional clothing stores.

It is obvious that the traditional clothing enterprises are the object of passive beating in the havoc of this closing shop, because enterprises do not have corresponding new talent teams to adapt to the changing market environment brought about by the development of the times.

When the development of the times makes the traditional experience become worthless, the traditional clothing enterprises are still using experience, can they not turn the clothing store down?

In addition to the talent and team lagging of traditional garment enterprises, the aging of traditional garment enterprises is also one of the key factors.

For example, the product mode of traditional clothing enterprises is aging, and the popularity of Internet technology has brought about the rapid pmission of information and the massive dissemination of information. People's consumption behavior has also changed fundamentally under this background. Consumers' individualized demand has become increasingly prominent, which has made a great contrast with the traditional clothing enterprises pushing the "burst money".

Consumers do not like to walk in the streets to see that many people are wearing the same clothes as themselves, while the traditional clothing enterprises hope that the city is full of my "exploding money".

In terms of product prices, traditional clothing enterprises always take into consideration the unit price of products and calculate how much money they earn, so they should consider enough profit space, which is feasible for a small number of high-end products, but for the mass market, the competitiveness of the consumer goods is lost. Because the mass market is hard to make money for consumers, and it is easy to earn money in the market, that is, only the costumes closer to the cost can win the bigger market share.

Traditional clothing stores always give full consideration to the importance of site selection, opening shops in downtown areas and in places where people have the largest traffic volume, because traditional clothing stores are passive greeting guests, so they are also called "traders".

With the advent of the Internet age, especially after the popularity of mobile Internet technology, consumers can not only buy clothes not only in online stores, but also buying clothes in traditional clothing stores online, but it is no longer a traditional practice. Instead, they first know where the products are needed. Modern enterprises are always catering to changes in consumers' habits. In the hands of mobile Internet device users, "classification" and "proximity" are the compass of consumers' offline shopping, but traditional clothing stores fail to get online customers and are forgotten by consumers.

The consequences of closing shop tides to the traditional clothing enterprises are very fatal, because meeting the individual needs of consumers is the only way for garment enterprises in the future. In the clothing stores that highlight individual needs, not only the color and style of the products become more abundant, but the biggest difference is also the rarity of the quantity of single products, a product can only sell two or three pieces in a small city, and only ten pieces and eight pieces can be sold in a medium-sized city. In such a personalized product system, the garment enterprises must rely on the huge clothing store chain store system to realize the total increase.

During the past few years, many small and micro garment enterprises have already withdrawn from the market, and the companies on the scale are also scarred.

When we analyze the changes in the market environment and consumer behavior, the reasons and environmental conditions are no longer blurred. It is no longer a difficult choice for the traditional clothing enterprises to keep the clothing store closed or to change the business model to adapt to the market changes.