UNIQLO Hermes Combined With "Children" And Whose Family Name Should It Be?

The series will be available for sale in October at a price of 136.5-1240 yuan.

Why do the brands in recent years have joined hands to push the cooperation fund? How should they cooperate with consumers?

Big names pick "who" combined with stress.

Before UNIQLO joined Hermes designer, it worked with Undercover and Jil Sander, and this autumn new product chose Hermes.

Fast fashion has become a phenomenon of big thighs.

It includes ZARA's cooperation with Dior's former designer John Galliano, and GAP has launched GAP REMIX Project series products with 10 Fashion artists across the border.

There is also the most frequent collaboration with H&M, which has cooperation with Versace (Versace) and Alexander Wang.

The choice of fast fashion and what kind of "marriage" is the choice? Senior image designer Wang Zhen introduced, they mainly consider whether the positioning of the big brand is consistent with itself.

For example, in the fast fashion, ZARA is the main street fashion, while Dior belongs to the luxury brand and pays attention to fashion sense. The Alexander Wang selected by H&M is more forward looking, personalized and pursues design sense, which is also related to H&M.

Tangent.

UNIQLO is a relatively popular brand in fast fashion. It takes comfort and basic money, which is similar to Hermes's positioning.

Of course, not all big names will buy fast fashion tickets.

The famous Christian Louboutin master, known as "red shoes", said that H&M had invited him to launch a cross-border series with him, but he refused, because he did not want to extend the clothing series for his brand.

And Dolce&Gabbana brand shoes.

Giuseppe Zanotti is blunt. He doesn't catch up with big brands and fast fashion brands. He insists he will never make cheap shoes that are sold all over the world.

Why fast fashion likes to hold thighs?

One is parity, one is

They are "married", who will cooperate with the "surname", who will use the LOGO, and how much is the price?

Wang Zhen said, fast fashion and big name cooperation, of course, with fast fashion surname, with fast fashion LOGO.

In general, fast fashion is designed to cooperate with designer, rather than cooperate with the brand. It adopts the big style and design sense, and other fabrics such as fabrics are fast fashion brands.

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The cooperation between UNIQLO and Hermes includes 55 styles, including 30 women's wear and 25 men's wear.

The price is between 136.51240 yuan.

H&M and Alexander Wang (Alexander Wang) launched a cooperation fund, the price of clothing is between 3493490 yuan.

And Alexander Wang's clothing is much more expensive.

The shirt is around 2000-4000 yuan, and the coat is 5000 yuan -2 yuan.

Why do fashion catch big thigh?

Yang Dayun, President of investment company, said that the reason why UNIQLO, H&M and so on chose the form of "big name" were not aimed at increasing sales but raising brand awareness.

Secondly, under the impact of the Internet and the electricity supplier, the fast fashion brand which relies on large-scale replication has been unable to meet the market demand.

Personalized brands and even small brands that focus on unique design will be sought after by young consumers.

Who will pay for cooperation?

"Those who really like Hermes and have economic strength will not choose cooperation funds and will directly buy Hermes."

Wang Zhen said that some people who pursue high-end fashion will not be interested in cooperation. They believe that the cooperation between fast fashion and big name may bring some freshness at first, but some big brands are themselves.

The problem is that the income is not high, so the choice of "self depreciating" is a cheap version.

Besides, the price of many cross-border cooperation products is much higher than that of fast fashion brands, which does not reflect the advantages of fast fashion, good quality and low price.

But some people are interested in cooperation.

For example, when H&M and Alexan-der Wang launch cooperation, some fans who like Alexander Wang are queuing up to buy cooperation. Instead of rushing to buy H&M, they are rushing to Alexander Wang.