New York Fashion Week LOGO Changes To Create Brand-New City Brand Names

According to foreign fashion media WWD news, a few days ago

(CFDA) change the New York fashion week Logo and launch the brand new week of fashion week. The project and the new Logo will be formally used in the New York women's wear week from September 10th to 17. CFDA will also actively share and disseminate fashion week content through CFDA.com and other social channels.

Its goal is to unify all kinds of activities in New York fashion week and improve its identification, so as to create brand-new urban brand names.

Comparison of new and old Logo in New York Fashion Week

The color of the Logo is made of blue and orange, and the color of the flag is from the city of New York.

The split fonts in Logo show the appearance of stitches and city streets.

The Logo will be used in all fashion events, including next week's men's week, wedding week, early spring and early autumn.

And retailers, cultural institutions, fashion schools, and other organizations that sponsor New York fashion week will need to apply for the Logo by applying for approval.

The idea of changing the new Logo is Steven Kolb (CFDA CEO) and CFDA chairman Diane von Furstenberg and mayor Bill de Blasio in a meeting to discuss.

Diane von Furstenberg and Steven Kolb propose, "whenever there are so many people coming to New York in the fashion week, there are so many wonderful things to happen. There should be a brand that brings them together, just like a big umbrella that envelops you."

CFDA joined the brand strategy and innovation institution Redscout.

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Beautiful moments in the backstage of New York Fashion Week

2015 autumn winter New York fashion week Public School show

The event unifies the New York fashion week, including those independent shows that are not included in almost two of the 2/3 women's wear season shows. We hope to pmit the message of "New York fashion week connecting the entire fashion industry".

However, since the announcement of the independent New York men's wear week, there will be fewer men's wear in the fashion week of September this year.

IMG, a New York fashion week's host company, will also build a new fashion week Logo to differentiate its other activities with reference to New York fashion week's new Logo. It is revealed that IMG will announce the new Logo later this month.

About 50 to 55 designers will be sponsored by IMG at Skylight studios at Moynihan Station and Skylight Clarkson square on Washington Street.

About 30 to 35 designers will participate in the Made Fashion Week. The fashion week is that IMG won the sponsorship last winter and will be held near Milk Studios and new designers will be sponsored.

Prior to the fashion week, there was no plan to name the sponsor's title. However, it was revealed that a few large sponsors expressed the hope that they would get the naming right soon, while the IMG official did not reply.

Most of the main designers in New York include Marc Jacobs, Ralph Lauren, Michael Kors, Alexander Wang, Proenza Schouler, Tommy Tommy, and even in the stadiums and gymnasiums.

"Building New York

It is very important that it is essential for a city's cultural influence and economic growth.

Steven Kolb points out that London, Milan and Paris all have their city's fashion culture indicators, and we are creating them now.

Kolb also pointed out that they hope to make more people see New York fashion week. For example, you are a designer in Broolyn, you are not in the schedule of fashion week, but you can still use NYFW Logo in the show.