Xia Hua Insists On Tailoring Clothes For Men.

Xia Hua said he was a man close to "God". She built a nest, waiting for the bird to perch. She weaved a net, waiting for the return of the successful person. She frequently runs on the stage of the winner, weaving her dream.

Xia Hua changed the traditional business mode, trained the first batch of stationed housekeepers, and set up a customer department. The housekeepers are mainly women under 25 years of age, under 30 years of age, and have experienced and experienced women. Inside the company, jokes say that the customer service is "for those big brothers."

In 1992, after graduating from China University of Political Science and Law, Xia Hua accepted the State Council's "economic development and legal system construction" in coastal areas, visited many garment enterprises on the coast, and realized the blanks in the field of Chinese men's clothing, and found that entrepreneurs who were not highly educated had created great wealth because they had the courage to change.

After teaching for a year, Xia Hua unloaded the pride and glory of the university teachers and went to work in the Xidan store as a salesperson.

At that time, there was no concept of fashion in China, and Xia Hua, who liked watching foreign fashion pictorial, suggested selling some foreign fashionable color suits. The landlady is unwilling to take risks. "You make room, I do it, earn our two points, and compensate me." Xia Hua took pictorial magazines directly to Beijing wool mill to find cloth, and bought cloth at a very cheap price. She also knew Lu Hao, the director of the then wool mill and the current governor of Heilongjiang province. Xia Hua also borrowed a wall from the boss of the store. She made a large picture of the colorful picture in the pictorial, and put it on the wall, and wrote 4 big words: bright life. This attracted many fashionable people who returned from studying abroad, and suddenly opened the market: selling more than 100 pieces a day, she made the first pot of gold. In the thirty year of the year, she was busy in the shopping mall until late at night. When I got home, I searched the kitchen and found only a piece of bread. When she ate the bread boleagerly, my father called, "Hua Zi, did you eat dumplings?" Xiao Hua replied with a smile. "No, I ate Western food!" though she was tired and hungry, she still felt that it was the happiest new year in her life.

In 1994, Xoceco With sufficient registered capital, the Beijing Yiwen clothing and apparel Co., Ltd. was set up to start business. In 2006, Yi Wen has become the four group of original men's clothing brands owned by EVE FASHION, Notting Hill, Kevin Kelly and Jess Puri.

Xia Hua has found the first batch of 100 high-end customers, including Huang Bo Bo. Huang Xinran agreed, but asked: "my clothes must have my own ideas." His idea is: (clothes) look very ordinary on the outside, but the inside is all "me" and reflect the Chinese characteristics. According to the design of the sun god, the Yellow fashion is custom made of yellow. The white shirt is made of silk and dyed from silk to dark and pale. One side of the neckline is embroidered with embroidered female hand embroidered on the gradient of the sun god pattern; the inside of the suit is hand embroidered with the name of Huang angry wave, and all the buttons are carved from the ink jade. Xia Hua invited the engraver Zhang Tiecheng, the medal designer of the 2008 Beijing Olympic Games, to complete the carving work of the sun god totem. This suit becomes the heart of Huang Bo Bo. "He is praised for his taste, no less than his happiness in business achievement." Xia Hua often sees Huang Bo Bo collecting foreign media's report on his taste.

Xia Hua soon started his own business school in Beijing, Wukesong. She invited professionals to train staff from different positions. The training includes: corporate culture, mentality, etiquette, clothing matching, color matching, and high-end lifestyle.

Sun Peng, chief housekeeper of the company, said: "the hardest part is dealing with people." Especially with Liu Chuanzhi and Yu Minhong, who are very opinionated. "Why should I wear the clothes you gave me? Or he feels that everything in life is more important than this."

Xia Hua decomposed the process into nearly three hundred contact points. Each contact point was designed and drilled, starting from setting a target customer, how to contact, how to make the first appointment phone, and how to meet. "At the beginning, our own staff will do the exercises for the customers, and then invite our existing customers to do some exercises. Finally, you may have the chance to take part in the actual operation." Xia Hua said she had attended over 100 training exercises.

The high-end market looks beautiful, but how big is the market? In the first 3 years, the Butler mode is in the market groping period, and has been in a state of loss. Manpower costs are very expensive. Xia Hua has a housekeeping team for every 5 customers, including housekeepers, Butler assistants, volume designers and designers. "20 housekeepers (teams) are approaching 80 people to serve 100 customers." In her vision, the Butler should stand on the platform that is equivalent to the high-end customers, get trust and respect, and at least match the way of life. She must pay enough to support decent life.

Fourth years, Housekeeper mode Positive cash flow began to appear. The members of Yi Wen also began to subdivide into several categories: wisdom, bravery, benevolence and faith. The minimum predeposit is 60 thousand yuan per year, and the maximum deposit is 5 yuan and 650 thousand yuan.

Chief housekeeper Sun Shu serves customers like Liu Chuanzhi and Huang Nubo. At the beginning of each year, he worked with entrepreneurs assistants to communicate with them in detail about their last 3 months' journey, and then gave professional advice on occasions, status and industry status. Clothing list 。

It will take at least 6 years to cultivate a graceful, free and easy friend who can be a manager who trusts and manages your wardrobe or your image in front of anyone. As far as possible, Xia Hua provides opportunities for the housekeeping team, such as attending a big business leaders forum and a global luxury event, so that they can observe what others should wear and how to wear.

"In China, when any mode is the best, you will find this base too big." Moreover, "especially in the era of e-commerce, steward mode is considered to be an excellent direct contact business model." At present, thousands of entrepreneurial customers have become "a valuable asset". Xia Hua said that future housekeeping services, like private doctors, will be accepted by more and more elite.