Men'S Clothing Industry Entered The Pformation And Development Period To Seize The Customized Market.

Recently, news has made further moves in the field of customized clothing for the men's clothing brand wedding bird. The company has announced that it will invest 20 million in holding a fashion custom technology company. The investment is to look at the online customization and its Internet marketing mode.

This company is the Wuxi Jim brothers fashion Customization Technology Co., Ltd. (hereinafter referred to as the "Jim brothers"). After the completion of the capital increase, the Phoenix bird venture group holds a 35% stake in the Jim brothers network.

It is understood that Jim is a family engaged in the Internet.

The Sino German joint venture was founded in 2010.

Jim brothers owns two brands of JimBrothers and Net6543, which are positioned in the middle and high-end and middle and low end business dress custom-made, and more than 20 shops in the whole country.

"They mainly do.

At present, it has built up an all directional online dissemination and customization platform for official websites, clients, WeChat micro stores, micro-blog and so on in the field of distribution.

The reporter told reporters that the company's photo volume technology has now been able to achieve the consumer through the mobile phone to submit the front and side two photos of the whole body can get the three-dimensional size of the human body, basically solve the online customized process of how to quantify the important technical problems.

The company said in its official website that a 100% degree custom made shirt can be completed within 30 minutes. The factory location in Wuxi can be done in a suitable way. It can arrive in Beijing within 48 hours and arrive in Urumqi within 72 hours.

The wedding birds especially value the "Internet gene" of Jim brothers.

After shareholding, the company will take advantage of the latter's Internet customized operation mode and technology to get its online volume business data, thus launching precise marketing for garment customization.

Reporters noted that high-end customization has become

In the direction of the pformation of enterprises in the depth of adjustment, apart from the wedding birds, the well-known men's clothing enterprises such as Shanshan, YOUNGOR and Yang Shichuang are aiming at customizing business.

Hinur announced in June 30th that his senior custom business was fully rolled out and officially entered the China menswear high definition market.

Chen Yujian, chairman of the Council, said that the Internet plus plan will also be actively promoted in the future to integrate high-end customization with O2O and intelligent manufacturing.

With the increasing pursuit of fashion and personalization of clothing, the men's clothing industry with serious homogenization and small changes in style has undergone profound changes.

"The expansion of China's middle class groups, the gradual emergence of personalized demand for clothing, customized attempts have become the industry consensus."

Chen Yujian said.

It is worth noting that, with the further development, the men's wear industry has also gradually split up in the development of custom business: one is the high end of the heavy customization business, which is higher and more than 8000 yuan; the other is to build intelligent customization system with the help of high-tech means such as information, Internet of things and large data, and the customization of multi style and small batch depending on the industrial assembly line, and its price is relatively low.

Taking the former Qingdao red collar as an example, its customized Western-style clothes can achieve a minimum of 1000 yuan.

Publicly available data show that the US market now has a customized share of about $375 billion, and the custom market share of the Chinese market is about $100 billion.

Is it possible for men's clothing to be customized in the future to replace the brand clothing and become the mainstream of market consumption?

Chen Yujian pointed out that the success of mass customization depends on the accumulation of information, product capability, volume design team and so on.