A Brief Analysis Of The Flavour Of Orlies

The so-called surplus refers to the commercial projects that are incompatible with the name of Oteri J, but not the real outlets.

Otles was born in the United States, and was the first factory outlet to deal with factory tail cargo.

Later, a large Outlets shopping mall similar to Shopping Mall was formed and gradually developed into an independent retail format.

2002, China's first

The appearance of Beijing's Yansha oorlies marks the official entry of orlis into China.

Subsequently, the other cities and regions in China also released more and more Ortles, showing a fast but chaotic development.

According to reports, only

There were 7 orlies projects, 3 of which failed because of poor management.

9 projects have been built and built in Ji'nan.

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At the same time, some outlets have also changed their taste and have been questioned by the public. For example, Ji'nan's Baihui orlies is more like a Taobao city.

Ms. Wang, who has lived abroad for many years, told the China enterprise news that the overseas outlets are generally sold on the first line brand discount, while the domestic outlets are relatively low-end brands with few international brands.

It is reported that Beijing's vitality Oriental Orient is the focus of publicity at the beginning of its opening, with international brands such as Prada and Dior. But consumers soon discovered that their brands were mostly unknown local brands, while Prada's LOGO only appeared on sunglasses counters, and in fact only introduced a distributor.

Du Yanhong, a retail researcher at CIC, said that since the introduction of Oteri J format in China in 2002, there has been rapid development. However, as a whole, there is a certain difference between our Oteri J and foreign countries.

Ouyang Gulin, chairman of the excellent Association, said that the outlets originated in the United States, but now the total number of outlets in China has surpassed that of the United States.

True, false, false, hundreds of Oteri J, and even some county towns.

In addition to the lack of brand resources, developers are using the case of low price to get familiar with the industry.

The data show that the average land price of the first land acquisition project in Fangshan is only 3150 yuan per square meter, which was first built in February 2010. Meanwhile, the cost of land for another piece of residential land acquired by Vanke in the same area has reached the level of 6000 yuan / square meter.