How To Choose The Location Of Clothing Franchisees

Who wants to start a business, who doesn't want to put his store in a golden area, where there is a wide range of places? Of course, such shops will be rented and other conditions can not always be found satisfactory!

Some areas, such as the CBD area of Beijing, have many people, but the floor shops.

Scarce, expensive rents, and through the local passenger flow mostly for the workers and service providers for the office workers, such as the salesmen of the courier companies, the restaurant takeaway staff, etc., they do not have time to wander, or do not have enough capacity to pay, resulting in difficulties for the merchants who are operating in such areas.

There are also a number of areas, such as the Wangfujing, which are famous and prosperous, but many clothing operators are shouting at a loss. Why? After analysis, we can find that in such areas, there are many foreign guests. When they go shopping in such areas as Wangfujing and so on, they often choose to buy products with Beijing characteristics. Generally speaking, clothing products can not meet such demand. At the same time, because the rents of these types of business are generally high, it also causes a huge increase in the operating costs of merchants.

There are also some businessmen who have chosen a popular floor shop, and the passenger flow is mainly from the local area.

But the business is not ideal. What's the matter? After analysis, we find that the main problems come from two aspects:

First, the competition is too intense. The number of merchants who are similar to quality, similar grade and similar brands row upon row. As a result, the scene is very lively, but sales volume is not satisfactory.

The two is positioning errors.

For example, some

Most of the potential consumers are senior white-collar workers or even gold collar workers. They usually do not choose to go to the floor shop, especially the street shops like Xidan North Street, which are very crowded and customers are mostly 20 years old or so.

There are also some businessmen who mistakenly believe that setting up shop in some high-grade business district can establish brand, and the result is blind shop, which makes shops scarce and business dismal.

The trouble and trouble of roadside shops generally perplex businesses, which are often caused by disorderly competition resulting in rent level changes, which eventually leads to a decline in operating profits.

Another situation is that major changes in urban planning have made the street shops hard to deal with or are facing the danger of demolition, or the streets have become so cold and clear. So we should fully understand the future city planning and attach great importance to them before choosing the lessee shops.

In the early stage of research, we should pay attention to the following data:

1, the flow of people;

2, the age structure of passenger flow;

3, the professional structure of passenger flow (including income);

4, store width and depth;

5, traffic condition;

6, competitors status;

7, weather conditions over the years;

8, municipal planning.

The most important thing in running a clothing store is to choose a good location. Only in this way can you bring good business to you and bring you full wealth.