Join The Brand Clothing Store: Site Selection Needs To Pay Attention To Business Circle Selection.

The location of clothing shops is very important, which is important to determine the survival of businesses.

For example, with women as the main selling objects, we should pay attention to the fact that most of the female shopping will choose the clothing store and the commercial street which are concentrated in the clothing store, so as to locate the location accordingly.

Because there are more clothes to choose from in those places, which can be compared with women.

Decided.

Before choosing a site, the first thing to determine is the choice of customer base.

Take Beijing as an example. If you choose a 18-25 year old woman as a customer base, the location of the store is better than Xidan in the fourth quarter.

Although it is also a bustling commercial street, the shops in the East Fourth area are mainly about 25-30 year old white-collar women. Their products are of good quality and high prices. While the customers in Xidan are younger, they choose clothes to pay more attention to styles, and are not too fussy about the details of fabrics and workmanship.

This is to pay attention to the concept of "business circle".

Selecting business circles is the basis for reasonable location of new stores. It not only helps formulate business strategies, but also helps to formulate market development strategies.

Successful application of business circle strategy can lay a solid foundation for clothing stores, improve the image of clothing stores, create and promote specific needs of customers, and establish a mutually reliable relationship with customers.

Of course, it is one of the basic skills of the clothing store business strategy to make use of the resources of the business circle to make the business to the customers' hearts and make them willing to become repeat customers.

There is a key primary school opposite the residential area. Parents are generally rich or expensive.

In primary and lower schools every day, the road is narrow because of the number of parents receiving children, so the traffic is blocked every day.

Traffic jams are hard for drivers, but because the children who drive their cars are usually the mothers of their children, they can see all kinds of clothes displayed in the shop through the window when they are stuck in traffic, and people will pick up their favorite products when they are free.

A row of small shops on the street had hardware stores, restaurants, real estate agents and dry cleaners, but there were only two clothing stores, and the other one mainly engaged in underwear business.

It's not bad.

In addition, there are several dozens of high-rise office buildings on the street exit. The white-collar ladies in office buildings like to go out to the clothing store at noon break time, which virtually increases the potential.

And in the office, it will cause chain buying effect and increase the reputation of small stores.

On the other fork of the street, there is an upscale house with many full-time wives. They are also frequent guests in Miss Luo's shop.

There is a famous primary school, a residential area, an upscale apartment apartment, three office buildings, and the only way for primary and residential access.

Of course, such a location is hard to find, but few people can think of such a location as a good location.

Many investors think that the concentrated market of clothing stores is a good location, but the concentrated competition of clothing stores is fierce and business is affected. Therefore, when choosing a location, we must seriously analyze the merits and weaknesses of the store locations before we can win the invincible position.

In analyzing business circles and investigating competitive stores, investors in clothing stores also need to thoroughly analyze whether their stores are negatively related to the proximity of stores and their proximity to the nearby stores, and whether they can increase the attractiveness of the region through mutual cooperation.

For example, if there are a number of casual wear shops around the world, competition at the level of casual wear will be more intense. At this time, it can be misplaced, and the target will be better in ladies wear or professional wear. For example, if the survey shows that consumers here prefer Shanghai brand and do not like Wenzhou brand, then they can give priority to joining Shanghai brand.

After all these questions are clear, we can look for the source of goods in a targeted way.

Investors should also observe other commodities around and explore the competition.

It is best to go deep into the basic factors such as the business area, the type of goods, the number of employees and the skills to entertain guests, and then find out their advantages and disadvantages through comparison.

Ai Tong's practice in this area is to act as a consumer of other stores before he opens a shop, and to understand the goods and location and pricing of the dozen shops around.

Sometimes she even buys several items in her shop to get more useful information.