The Story Behind Nike Becoming The Most Valuable Clothing Brand

SportyLook coincides with the youth's yearning for the beautiful Farm Body Farm, and there are no strange names such as waistline, bikini bridge, mermaid line, waist nest and so on.

But fitness is for fashion. If the sportswear has dragged its hind legs, it will not run counter to its original intention.

Therefore, sportswear should also be fashionable.

Simple lines, dynamic color matching, relaxed and comfortable tailoring and youthful vitality make fashion sport very popular. The most important thing is to have both fashion sense and comfort.

What Baseball Jacket, tennis skirt, running shoes, cap and so on are all hot single products.

Of course, although the market environment is good, why is Nike able to top the list, not the same type of ADI, new brun, Reebok or MIZUNO? Nike's brilliant point is not only to improve the selling price of products, but to build an entire ecosystem, which involves: celebrity endorser, high value-added products, marketing with sports and sports spirit as the core, cross-border cooperation leading the popular, and social networking.

Nike is extending its field to every corner. In addition to traditional sports products and popular running shoes in 2014, the NikeWomen released in September integrated the original female product line, first proposed to enter the "lifestyle" field, and in December, re launched the ACG (AllConditionGear) brand to enter the outdoor products market.

Everyone should have seen the latest advertisements put forward by Nike on the major websites. The women headed by Wang Luodan came to the gym for different purposes, and scolded themselves for not being athletic at the same time. But they finally insisted on going beyond themselves. Finally, ending said, "I did it."

This is simply the voice of women consumers who want to feel beautiful and hard, but the ultimate intention of advertising is to call on women to buy Nike equipment and join the ranks of sports to achieve the most beautiful themselves.

Nike's ambition to ignite the new way of life of women is obvious.

Once upon a time, women were not the major customers of sports products, but with the fashion of sports products, women deserved to be the most popular brands of fashion sports.

CEO Mark Parker also said: in 2017, the total revenue of Nike can reach US $36 billion, of which the contribution of female products will account for 20% of the total revenue.

Of course

It will not hand over the "big cake" of women's products. In the 13 year, Adidas put forward the slogan of "all the best in the name of a sister," and invited the popular idol Hebe Tian as spokesperson to expand influence.

As for whose family's effect is better, it needs market to prove it.

Second, Nike's products are becoming more and more beautiful.

Whether it's street racket, T stand, or red carpet, party, from stars and tide people, they choose sports shoes to match. Sports shoes have gone beyond the scope of fitness running and become fashionable.

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Nike is good at using the art of color, catching the bright colors of people's eyes, striking beautiful colors, and becoming more and more popular in the design of sports shoes.

Nike integrates these dazzling colors into the product, to a large extent, embodies the vitality and passion of sports.

These sausage fluorescent colors are even more popular among young people nowadays.

Another major advantage of Nike is Nike id, which lets consumers make their own designers, and the color of DIY shoes meets the demands of modern people for product personalization.

Of course, the ambitious Nike will not be satisfied to occupy our wardrobe and shoe cabinet only. It also hopes to become a part of people's daily life habits, so that everyone can think of sports and need Nike.

Friends holding Iphone must know that there is a tool in the phone called Nike+, which is not only a mobile application, but also a layout of Nike mobile Internet.

If you want to use Nike+, you first need to buy a pair of shoes that can place Nike sensor.

It differs from ordinary running shoes in that there is a Nike pedometer under the left foot insole.

With the combination of App and sports equipment, users can record and share their own movement process on a global scale.

Nike has been developing Nike product portfolio with apple from 05 years, and has set up a digital sports (DigitalSport) department.

Presumably, Nike has thought clearly about the position and development direction of a sports brand in the mobile Internet era.