Goga Ashkenazy: A Female Designer And A Businesswoman.

"We all know the status of Vionnet. I didn't expect it to be sold. Is it kidding? It's crazy for me, but I made a very conscious decision to buy it."

"I once lived in Florence for a year and focused on my own writing, and I was looking for the right brand cooperation until I found that Vionnet was looking for partners," he said.

I jumped up and got on the plane, and I sat down with them to sign the memorandum.

I don't need to think more about it and accept the price of the other party unconditionally.

Want to really revive Vionnet?

Facing enormous pressure.

Before her, Madeleine Vione was always a sweet and heavy burden.

"I have great responsibilities.

When I first came to Vionnet, I thought it was very wrong and very unlike Vionnet. "

She was very decisive and soon after she joined the Vionnet, she fired the twin designer Croce sisters.

"They are all very lovely people, but the idea is wrong, and little change. I think it is not the style that Vionnet wants to show."

It took her three weeks to prepare for the new season's clothes.

"I think I had some white hair that month. That's the biggest challenge I've ever met."

She named Hussein Chalayan, the Hussein Chalayan, who pioneered the design of the first half tall series. It seemed bold adventures, but showed her determination to revive the old fashions.

"I am very interested in Karajan's skills. Such a person should not be called fashion.

Instead, it should be called an artist.

I am very glad to be able to cooperate with him.

Karajan also presented a wonderful show for her, a series of slanting dress skirts with light skin and light fabric, and a radial concentric circle cut by 5 layers of lace for the fairy skirt to join the industrial sense. This adventure series brought Vionnet back to the public's vision.

At present,

The senior garment team consists of 7 designers, including Ashe Kenna.

Besides, she has to take account of business matters. After all, she is the final decision maker.

"I think today any role and any woman is very complicated. I think I am a designer, creative and personality, which is also what I love to do.

Of course, I am also a businessman. I need to run this brand.

She said firmly, "for others, it may mean a business, but for me, I want to dedicate my life to it."