Low Cost, High Quality Service Is The Key To Success.

Talking about the factors of success, Zhou Yong thinks that the following are the main points.

First of all, there is a network of zero cost entrepreneurship, giving the grassroots entrepreneurial conditions.

Earlier, Zhou Yong had tried to set up a physical store.

But later it was discovered that the store would lose its price advantage. Zhou Yong said, "compared with ONLY, Europe and other brands, I have confidence in the design and quality of my products. If we pass the physical store, we will lose the price advantage."

He analyzed that the rental cost of physical stores is too high, and the pressure on brands starting from the Internet is very great.

Take a famous shopping mall in Shenzhen for example, a 500 yuan.

30%~40% is the mall's Commission, 10%~20% is the difference between agents, and the cost of inventory, salesmen's wages and royalties, the real cost to clothing is only 50~100 yuan.

"The cost of saving these stores is our price advantage, while retaining the appropriate profit margins."

Secondly,

The reaction is faster than traditional channels.

A style sells quickly and can be quickly sold as a storm.

In addition, the buyer's evaluation can be seen every day, and can be adjusted timely according to the needs of buyers.

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Thirdly, quality control and good service should avoid excessive marketing.

All products are packed in cardboard boxes, so that products look as high as those purchased by physical stores.

Let customer service make "try on the feeling table", give the sample to customer service to try and feel, make it easy to recommend products according to the actual needs of different buyers.

As an online store, the evaluation of buyers is almost the key to survival. How to maintain "high praise" as far as possible?

No matter how busy you are, customer service should browse the evaluation of buyers.

For buyers, the principle of "comprehensive compromise" and "10% liability for errors" should be set up, and the customer service should be given full power. For customers who are particularly difficult to communicate, customer service can do the larger amount of compensation for the buyer by themselves without the boss. "100%

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The agent's goods are directly supplied by the manufacturer. Therefore, the business risks of agents come from their own sales quality, account control, cost control, personnel management and so on.

On the other hand, manufacturers will directly bring business risks to agents.

1, burst warehouse: for the new agent brand manufacturer, there will be a first purchase restriction, although the manufacturer will promise to exchange it in a certain period of time, but underwear is not like other products, no style can be recognized by the market in one or two months, so the manufacturer may change the time limit when the time exceeds.

In addition, some factory salesmen often award the goods to the agents in order to complete their performance and write off. Most agents will be inaccurate in their purchases due to carelessness, obstruction or encouragement, and the final products will be unsalable in the warehouse, causing some losses.

2, break the goods: in the current market situation, whether it is international brand or domestic well-known brand, will be more or less out of stock in the peak season.

So for other domestic brands, let alone, because the manufacturers themselves production and marketing coordination is not accurate, goods supply arrangement is unreasonable, the market forecast ability is not enough.

Therefore, in the off-season, agents take pains to pay the cost and fight the market, but they lose their goods in the rush season, and they lose profits and hurt their customer relationships.

In particular, when new products are on the market, just when they are done, they may destroy all the inputs ahead, and it will be difficult to recover later.

At the same time, it has provided an opportunity for other brands to make their brands fail.

3, quality problems: product quality is not as good as promised before, or the quality of midstream product is declining, resulting in unsalable sales, and the factory can not return the goods to compensate for the early sales cost.

4, integrity problems: manufacturers did not or partially failed to honor their original promises of rebates, bonuses, and promotional activities, advertising times to advance money, goods and so on.

5, fleeing goods: the manufacturer's market management is weak, causing other agents to flee to their own area, causing confusion in the market, price confusion, and at the same time, the image of the agent is damaged.

6, change agents or reduce the agent area, but do not care about the inventory goods of the agents, you know, underwear, especially bra products, once the intermediate code is broken, the head and tail code will be difficult to sell, resulting in unnecessary losses.

Since agents have so many risks after acting for a brand, what should they do before deciding on the brand to minimize these risks?