A Glimmer Of Dawn At Lafayette

I.T group's latest report shows that business with French Galeries Lafayette joint venture Lafayette department store has begun to show sales growth, with a decrease of 14.2% to HK $35 million 800 thousand compared with the same period last year.

Although it is still in the deficit stage, the old Buddha's department stores do their best in the ROC, increase their catering investment and start to understand Chinese consumers on the buyer's clothing.

Last month,

In spry, Beijing

The discount store is the second store since returning to China in 2013.

Lafayette department chief told reporters that the retail area of the shop is 540 square meters.

The landing of the shop at ole Buddha's department store can bring diversified fashion dress and accessories to consumers, and the products are non seasonal products.

In addition to opening an OLE shop, old Buddha's department store.

Shops have also changed a lot.

The responsible person said that the Department of Lafayette has added beef, Japanese style roast meat, French food supermarket and French cuisine in catering.

The changes in old Buddha's department store are also for the purpose of delivering to the outside world. The products provided by the Department of Lafayette department cover both the international famous brand and the popular brand of the price.

"Product diversity determines the diversity of the old Buddha's customers. The age span is mainly 20-45 years old."

The performance of Beijing store also accelerated the pace of expansion of old Buddha's department store. Beijing Business Daily reporter learned that not long ago, the CEO Paul Burke of China's department store visited Chengdu, Wuhan and other places to investigate business projects.

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Many luxury brands are afraid of the Internet because they lose their shopping experience outside the online sale of apparel sales.

Christopher Bailey said: "we have created many online activities and platforms, which eventually have to return to offline real life. We have to build a bridge between online and offline.

I think we may pay less attention to shopping and pay more attention to shopping experience today.

On line, Burberry has done a 3D dress project to enrich customers' consumption experience.

Customers can choose a model on the Internet, and then according to their preferences, click on different options to design clothing color, sleeves, lining, hem or embroider their own names.

With the completion of the design, they can choose to book the design, place the order immediately, and even share their work in social media.

Online, such as flagship store in Regent Street, London, many clothing and accessories have an electronic tag with RFID technology. Once triggered, the production process and process of the product will be shown on the specific screen.

When the customer enters the fitting room, the dressing mirror becomes a screen immediately. The picture of the jacket is displayed on the show, and the high-quality digital audio equipment distributed in the shop makes you seem to be in the fashion show.

Such a shocking scene experience, you may not be able to resist their desire to buy.

Another bold innovation is a tender service launched by Burberry and Google, Burberry Kiss (sealed with a kiss).

After landing on kisses.burberry.com with Chrome browser, the user prints the lip print on the screen against the built-in camera. The lip seal will seal your letter and send it to your lover.

Almost every digital marketing of Burberry has branded a brand of fashion, high-end, extreme and comfortable for the brand. It has enriched and innovated the brand experience. It has integrated the brand into civilian life in an unexpected and surprising way.

Facebook Europe vice president Joanna Shields once praised: "Burberry is no longer a simple clothing design company. It is commendable that it knows how to stimulate community relations and use it to capture consumers' hearts."

Burberry, a digital marketing company, has closed down some offline stores to save costs and constantly integrate business and store businesses.

For example, in China, a new method of order delivery is tried out in China, where customers can pick up goods from local distribution centers and store networks, which improves inventory availability and shortens delivery time.

In the US and UK markets, Burberry also plans to launch this online and offline integrated distribution mode by 2016.