Nike Becomes The Most Valuable Clothing Brand Image Upgrade In The World

A few days ago, Millward Brown launched the tenth BrandZ world's most valuable brand list.

Although everyone is excited by the Apple Corp's pulling down Google from the first brand position in 2015, there are some other information worthy of our attention: Nike is now the most valuable clothing brand in the world.

It is not the most valuable "sportswear" brand, but the most valuable clothing brand.

The word "dress" has no attribution in front of the two character.

This is

The twenty-eighth time in the top 100, in the top 10, it beat Zara, H&M, Ralph Lauren, Hugo Boss and Tommy Hilfiger.

In the big fashion brands, it also beat LV (ranked thirty-second, the most valuable luxury brand) and Hermes (ranked fifty-fifth).

In the seventh place.

And the ninth place Lululemon is the other two sportswear brands entering the top 10.

It's interesting, isn't it?

What is particularly worth mentioning is that Nike ranked thirty-fourth last year.

(ranked thirtieth last year).

In my opinion, compared with LV, Gucci, Prada and so on, which continue to rank the top 10 most valuable luxury items and the big cards that are getting into trouble in China, Nike's rush is more interesting, because the ranking of the former has always been so, it is not worth paying much attention to.

Nike's ranking reflects some interesting things - the name "sportswear", which is not properly named, is rising as a fashion trend, and this shows how much we like to wear tight pants so that we will wear them all the time.

Most importantly, this ranking may also reflect Nike's ambitions.

You may remember (or you may not remember, but I remember), in October last year, Nike gathered professional models such as former professional tennis player Li Na, Karlie Kloss and so on, and held a grand fashion show in New York, which attracted the editors of European fashion media to fly.

You can see all kinds of sports underwear and inspiring videos in the secret fashion show in Vitoria. You can fill the scene with your brain.

Now Nike is also playing the fashion.

Yes, Nike is a Oregon based company. Its headquarters are not in Paris, Milan, New York or London, but that does not mean that it does not aim at women's awards.