Sports Brand Centralized Layout, Professional Sports Area Breakthrough

In the field of professional sports, running, football, smart wearable equipment has become the focus of many sports brand layout.

In May 8th, at the thirty-third China International Sporting Goods Fair (hereinafter referred to as the "sports Expo"), XTEP unveiled its content for the first time with running events as its core.

Ye Qi, executive vice president of XTEP (China) Limited, said that as the running market continues to warm up, XTEP will continue to consolidate its market advantages and introduce more marketing initiatives. Night running and color running will all be included in XTEP's running market planning.

On the same occasion, Anta also released a high-profile running strategy of "you are the runner, Run With Me", launching five technology of running shoes, such as elastic glue and double bearing technology. This is considered by the industry to be a comprehensive force for the running market.

Ding Shizhong, chairman and CEO of Anta's board of directors, said: "Anta, as the leader of China's running market, will focus on technological innovation and provide more professional and complete sports equipment for the majority of runners."

In addition, Anta will also be involved in running platforms and running smart wear in the future, and build a running ecosystem.

In May 9th, the brand media communication of "our luminescence era" was held in Beijing competitive Garden Art Center in 2015.

With the concept of "Happy Sports" as the cultural concept, the noble bird will launch a new luminescent series this year. Its R & D technology will be further upgraded.

Prior to March 16th, Li Ning Co announced the development of a new generation of smart running shoes in cooperation with the company.

Ye Qi believes that football is another important category that is emerging in the domestic sporting goods industry. Based on this, "XTEP will make a comprehensive layout of its limited sports industry resources on the basis of the original football resources".

In May 17th, XTEP announced that the company plans to increase production of football related products.

XTEP has been aggressive and other sports brands have long been planning.

In April of this year,

At the shareholders' meeting, Ding Shizhong publicly stated that Anta has put football in the enterprise development strategy.

The future investment in football is not simply a small investment, but a big investment.

At the Li Ning Co Expo, the world's first smart soccer has been released, which can be linked to the Internet by APP, and can also be used to analyze and display soccer data.

In addition, the 361 degree football product will also be available to users in early 2016.

In addition to the breakdown of specialized products in professional fields, a more comprehensive layout is from the "noble bird".

In May 21st, the bird announced that it planned to invest nearly 209 million yuan in the layout of campus sports events resources and develop campus sports, with the goal of building a complete sports industry ecological chain.

A long engaged and concerned sports brand insider summed up the new financial observation reporter: "before the fashion has blown over, now all brands are paying more and more attention to professional sports input, and the future will become a trend."

In the three quarter of 2015, XTEP

President Ding Shuibo is in 3000 place.

"In the first place, I officially announced that XTEP will return from fashion to sport," he said.

After that, XTEP will carry out all aspects of pformation in terms of management structure, design, and channels.

Ding Shuibo's expectation of XTEP was that he wanted to be "China Puma". At that time, XTEP chose to cooperate with entertainment stars like Nicholas Tse and started the slogan of "fashion leisure sports".

So far, XTEP's goal of "the first brand of global fashion movement" has not yet been achieved. Ding Shuibo has begun to plan to return from fashion to the sport itself.

Coincidentally, the 361 degree president, Ding Wu, also said in April this year that "the return of products and professional sports" may be the direction of the 361 degree future.