Rico Lee Founder Talks About Fashion Design Concept

The new Rico Lee2015FW unveiled in the past two years is unveiled at the Shanghai fashion week. Its new outdoor route has created an unusual outdoor wind.

As the founder of the brand, design director Rico Lee (Li Weigang) what is his concept of outdoor clothing design?

Why do we have a special liking for outdoor clothing design?

Rico Lee: my costume design started from fashion, and began to contact outdoor clothing design in 09 years.

Objectively speaking, outdoor clothing is the most closely related field in all clothing categories. Infrared reflection, rain protection, windbreak, fire prevention, anti-bacterial, and the rising wearable technology are all the crystallization of human wisdom.

But these technologies have been limited to serving a small group of people in a special environment in the past. I hope that through my efforts, these technologies will be combined with everyday life to make outdoor technology the coolest trend.

Another small secret: unlike most of the fashion designers, I was born in science and engineering. The strongest subjects were physics and chemistry. I used to study in the lab, I learned programming, I always focused on cutting-edge technology, loved nature, and loved the integration of reason and art.

One of the reasons.

Where does the inspiration for the new season come from?

This autumn and winter season's inspiration comes from the collision and convergence of "inheritance" and "future".

This season is a combination of the traditional clothing profile and the most advanced outdoor technology.

Adhering to the purpose of "beautiful function", combining the cutting-edge outdoor technology with the street trend, the classic wool, cotton and cowboy appear with a new look, and the infrared reflective metal texture series brings a sense of future.

Rico Lee 15 autumn winter brings the new trend of connecting the inheritance and the future.

What is the consideration of the fashion week in Shanghai? What does Shanghai fashion week mean for Rico LEE?

Rico Lee:Rico Lee as the first outdoor brand to participate in Shanghai fashion week, I feel very honored, and this is also my starting point to fashion outdoor products, and I hope to bring outdoor technology to the public's excellent platform.

This time, armed with the latest technology, Rico Lee will present a completely different outdoor look for the audience.

What age group do you think is the main consumer group of outdoor fashion apparel?

Rico Lee: outdoor is actually a very broad concept.

The concept of "universal outdoors" since the birth of the Alps has been extended from the original "limit" to "Outdoors".

Outdoor has become a positive attitude towards life, love nature, love life and embrace the joy of life.

Outdoor has become a mental state across age.

In the "inheritance" series,

With jeans and waterproofing membranes, it has become the most fashionable rainproof coat. The colors are mainly black, gray, and orange, red and so on. In the "future" series, the positive and negative silver plated fabrics can provide infrared reflection for the appearance of the science fiction, and can achieve the warm function that ordinary clothes can not match.

Together with the latest technology of seamless welding, this series has become the newest and coolest and powerful outdoor outdoors.