UNIQLO Holds The French Supermodel Ines De La Fressange

Many of the success of UNIQLO's success stems from its focus on subtraction: UNIQLO focuses on the clothing industry, makes the garment industry the ultimate, and does not like other industries such as Muji and other furniture businesses. At the same time, UNIQLO is committed to functionality, not simply pursuing fashion, adding fashion elements on functional basis, so as to maintain UNIQLO's characteristics and strength and not be swallowed up by fashion trends.

Compared with the previous series of products, UNIQLO 2015 autumn and winter new products contain unprecedented functionality.

Greatly expand, let

It is simpler and more fun, and allows the wearer to maintain the best sense of comfort under any weather conditions.

And,

This time, it is also inspired by Mousika, a generation of fashion icon, French fashion supermodel Ines de La Fressange, who has been praised as the world famous fashion designer, and has launched the INES DE LA FRESSANGE 2015 autumn and winter series.

Ines's collocation style is leisurely and sensual, while the INES DE LA FRESSANGE 2015 autumn winter series highlights elegant femininity.

"We women want to have everything, keep buying and constantly changing."

Ines says that the products she designs are traditionally tailored, with the comfortable modern style of all women, especially the classic ones, which are easy to wear and easy to wear.

This is also one of the characteristics of this autumn and winter series, which is a special emphasis on collocation. Takizawa Naoki, Naoki Takizawa director of UNIQLO design, also said that consumers were advised to buy the whole set.

In fact, before this year's cooperation with Ines, UNIQLO has cooperated with many famous international designers such as McCartney, Jil Sander, Alexander, MacQueen, and so on, and launched a series of designer products in the world.

For UNIQLO how to select designers, Takizawa Naoki, Naoki Takizawa director of UNIQLO, admitted that there was no mandatory standard, but the special focus was on the idea that designers and UNIQLO Life Wear could resonate.

"Some designers want to make clothes that emphasize their style. If so, they will deviate from the concept of UNIQLO LifeWear. I think this is not the designer we want to cooperate with.

When it comes to fashion, we must divide the work and create fashion.

So he wants to join UNIQLO, he has such a demand, so we have cooperated. I think this is a crucial point. "