Taiwan Functional Fabrics Will Enter European And American Markets

Taiwan's functional textiles enter the European and American outdoor leisure market

With the rise of outdoor and sports leisure life, there are various special functions.

The degree of attention and demand is also getting higher and higher.

With the foundation of the petrochemical industry and the excellent quality and continuous innovation of man-made fiber materials, Taiwan textile industry has developed towards the functional and technological aspects of textiles, and has become the focus of global functional textile production, attracting much attention and attention from international brands.

According to the statistics of Japan Chemical Fiber Association, in 2013, Taiwan's man-made fiber output ranked third in the world, second only to mainland China and India.

Taiwan has developed more advanced functional textiles on the basis of artificial fiber based on its rich mass production experience, complete cluster effect and talents, and long-term good cooperation with important international brands.

It is estimated that about 70% of the functional textiles used by global sports and outdoor brands are supplied by Taiwan businessmen.

Taiwan is in

The field has the leading position of the world's leading brand supply chain partners. In order to help Taiwan textile operators to develop the international market, Taiwan Textile Development Association will participate in more than 30 international important exhibitions every year. Especially in sports and outdoor exhibitions, Taiwan Pavilion is the largest exhibition hall.

Take the world's largest and most prestigious sporting goods exhibition, ISPO MUNICH exhibition in Munich, Germany, for example, Fu Mao, Ru Hong, xingcai and Jiahe have won prizes in the competitive fabric competition.

As a bridge for functional fabrics to look ahead, ISPO MUNICH holds ISPO TEXTRENDS every year to encourage exhibitors to provide the latest products and submit them to the international professional jury.

In February this year, ISPO TEXTRENDS, the number of selected textile manufacturers and the number of selected products in Taiwan, accounted for about 1/3. It shows that the fabric of Taiwan manufacturers is the world leader in terms of functionality, touch, creativity and environmental sustainability.

According to a preliminary investigation, about 2300 buyers will visit the Taiwan Pavilion for a four day exhibition. The exhibitors will receive a purchase amount of about $3 million at the site, and it is estimated that the purchase amount will reach US $25 million in the future.

In addition, 8848 Altitude, Arc 'teryx, Helly Hansen, Chiemsee, Millet, Mountain Equipment, J.Linderberg, Tenson and many other international brands have also promised to come to Taiwan to participate in the Taipei Textile Exhibition (2015) Procurement Association.

The United States is the largest consumer market of outdoor leisure products in the world. The Outdoor Retailer (OR) outdoor products exhibition held in Salt Lake City, USA, is held two times a year, which is divided into winter exhibitions and summer exhibitions.

In recent years, the Tuo Tuo exhibition has also participated in the winter exhibitions in recent years, and the exhibition scale has been expanding.

Last year, a total of over 40 sets of cloth samples from Taiwan exhibitors were selected to show in the image area of the conference, which fully demonstrated the international competitive advantage of Taiwan functional textiles.

There were 29 OR winter exhibitions held in January this year.

A total of 39 booths and 2 public accountants have been held in Taiwan. They are all well-known textile mills in Taiwan, including: Far East new century, Li Peng, Xue Changxing, South Asia, Fu Tai, Datong, Xinguang textile, Jisheng and so on.

High quality supply chain manufacturers gathered together to play a strong leading publicity effect, successfully attracting buyers to visit the Taiwan Pavilion, and successfully set up the "search for innovative technology and products will visit Taiwan Pavilion" image.

According to the survey, nearly 500 buyers visited the site and estimated $300 thousand on the spot, which will create about 7 million business opportunities.

During the exhibition, The North Face, Abercrombie &Fitch, Polo Ralph Lauren, FOX, Frank &Oak, &Oak, FOX, Frank, Lauren, etc. were invited to search for the latest products.

Generally speaking, functional textiles have the characteristics of "invisible, untouched and used to know". Buyers and consumers are not easy to distinguish the quality of products from the appearance and touch of products directly, resulting in such products being unable to fully display their functionality in marketing promotion.

Therefore, since 2000, Taiwan textile and Development Association has actively planned and promoted the verification of Taiwan Functional Textiles (TFT) in Taiwan. At present, there are 20 testing standards for functional textiles.

Anyone who has passed the certification can apply for the verification badge to the Textile Development Association. The functional textile verification badge has been registered in mainland China and Taiwan, the United States, the European Union, Japan and Vietnam, and the spinning and weaving fair is also being promoted in the international key market.

To further assist the operators in developing the international market.