Amazon Is Betting On Overseas Purchases To Achieve Overtaking In Corners.

After ten years in China, Amazon China, which has been waiting for the opportunity, is no longer at ease.

From signing the Shanghai free trade zone and on-line "offshore shopping" store to introducing the first Amazon overseas shopping festival "black Friday", compared with the local electricity supplier, and strive to cross the sea Hai Tao, Amazon China feels more hard for the industry.

In Niu Yinghua's view, Amazon, holding the international "heavy force", will undoubtedly usher in an opportunity to stir the domestic electricity supplier market.

Niu Yinghua said that in cross-border clearance, both the United States and China, Amazon and all customs systems have done paperless customs clearance, with an average clearance time of a few seconds.

It is understood that the "offshore" shop will sell goods by the end of June, covering all the 25 categories that Amazon can directly mail to China.

With the help of Amazon's warehouses across the United States, consumers will be able to deliver goods to the domestic consumers at the fastest speed of three days after they buy goods at the "offshore outsourcing" store.

Although the vast selection of goods is displayed in the "offshore outsourcing" store, not all foreign products can be entered at will.

Niu Yinghua said Amazon needs to communicate with branding through a systematic way to complete plation work according to category.

In addition, the United States Amazon procurement department also has to negotiate with suppliers, manufacturers or brands to obtain the license to expand the market outside the United States.

At the same time, dividend policy also created favorable conditions for Amazon to bet on "offshore outsourcing".

Niu Yinghua said that the introduction of national policies set a standard for the industry.

A few days ago, the State Council launched a number of policies and measures to reduce customs duties.

In Niu Yinghua's view, the recent State Council's encouragement of export policy has greatly reduced the difficulty of the Amazon's global shop project in the actual operation process.

Although Amazon China has already collected the treasure of Hai Tao's magic weapon, it still faces the difficulties of local pformation.

Niu Yinghua said, "because of"

"Store selection" comes from the United States, and each product has its own attributes in e-commerce. In plating into Chinese and in the process of local pformation, product attributes may not match local or even different categories.

Niu Yinghua said, "milk powder belongs to the health category in the United States, but in China it belongs to the category of mother and infant. This requires us to adjust the product attributes so as to ensure the accuracy of the classification of the selected products.

But this process needs not only to do a lot of work, but it is still being improved, so that Chinese consumers can find foreign products under the well-known classification.

In the first quarter of this year,

China commissioned AC Nelson to conduct a survey of the existing users of Hai Tao in nearly 10 cities across the country. The two things most consumers care about is the quality of the product, especially whether it is genuine or not, and the other is cross-border logistics experience.

Therefore, Niu Yinghua said that the competition of cross-border electricity providers will eventually return to the essence of business -- rich selection, reliable quality, pparent price, stable and convenient pnational distribution experience, which are the battleground for the final competition of cross-border electricity providers.

The import commodity fever has spawned a huge market for cross-border electricity providers, but different modes of development have made Chinese cross-border electricity providers have their own characteristics.

In Niu Yinghua's view, the current cross-border electricity business in China covers the platform.

And subdivide vertical three kinds of Hai Tao mode.

Niu Yinghua said that the platform like Hai Tao electric business converged a lot of third party seller platforms, so there are certain advantages in overseas categories, but because the products sold are all buyers and sellers, the quality can only be guaranteed by some large brand buyers, and the price, logistics, after sales service and so on can not fully satisfy consumers.