Announcement Of The Second LVMH Youth Designer Competition

The list of the second LVMH youth designers competition is announced. The winner is the Portuguese designers who are less than 30 years old, two people Marta Marques and Paulo Almeida, two people have a brand Marques "Almeida women's clothing brand".

In May 22nd, the French luxury goods giant LVMH's brand designers gathered in the LV foundation. The jury finally decided to award 300 thousand euros (2 million 47 thousand yuan) bonus plus one year's expert counselling to Marta Marques and Paulo Almeida.

Similar to the previous first session, the jury is composed of Karl Lagerfeld (Fendi), Marc Jacobs, Nicolas Ghesqui re re (LV), Raf Simons (Dior), Jo (E), JE (H) and Jo (H).

Like the first prize winner Thomas Tait, the two group of Portuguese designers also graduated from the Saint Martin School of art in London, specializing in the design of women's wear, and the stylist godmother Louise Wilson. The famous designers with their peers include Alexander McQueen and Christopher Kane.

It is difficult to explain why the second LVMH youth Designer Award was once again spent on the London Academy of design with the "preference". More than one of the more competitive players had infiltrated the central Saint Martin Institute of art, which made the competition look like a campus PK.

Marques Almeida emerged in London Fashion Week in 2011, and the designer's creative use of cowboy cloth was impressive. But soon, they proved their ambition not only to end with high-end women's clothing.

Although they have been awarded NEWGEN funding jointly by the British Fashion Association and Topshop, they are still self financing.

The brand has a total of five employees. In the first quarter, it was sold by the famous buyer shop Opening Ceremony and Joyce. The distribution network gradually expanded to 85 stores and sold to London, New York, Losangeles, Portland, Hongkong, Korea, Russia and Australia.

LVMH two, the head of the group and Delphine Arnault, the sponsor of the youth designer Grand Prix, said: "this decision has not been easy.

There's a lot in cowboys, and fashion is just starting to raise a cowboy trend.

The two designers have great potential. This bonus can really help them. "

One of the judges.

Creative director Nicolas Ghesqui re re commented: "Marques'Almeida has given me a lot of inspiration.

They fuse differently.

The way reminds me of London in the 90s of last century; secondly, I appreciate the operation mode of brand cooperation with Portuguese local manufacturers, and most importantly, they also know how to stick to it, which is the key to the fashion industry.

The competition is aimed at all young designers aged 18 to 40 years old in the world, provided that the men's or women's clothing series that have been displayed and sold for more than two seasons must be displayed.

In addition to Marques'Almeida, the designer brand Simon Porte Jacquemus from Paris won the jury's special award: a prize of 150 thousand euros and a one year coach from LVMH's senior tutor.

But what's the advantage of winning the LVMH prize? The first winner, Thomas Tait, told CNN in March this year: "LVMH is like a huge high-power machine. For young designers, it's easy to see a situation, that is, I have many rules to abide by, and they have some realistic expectations for my future development."

He believes that the group's designation of VP or director as a personal mentor is the biggest benefit of the competition.

You can learn and work with LVMH people who are very experienced.

But Thomas Tait also revealed one thing. When he won the prize, LVMH told him that it was the first time that we had done such a thing and we were not entirely sure how to do it, so we and you were learning from each other.