How To Locate The Clothing Store?

What is the storefront? The storefront is the shop facade. The shop is a fixed place for businesses to manage and distribute goods, also known as stores, facades and pavements. People in our country are most particular about "time, place, and people". In the case of storefront operation, the location of a shop decides whether to make profits or not. Compared with the shop decoration, store size and other factors, the impact is even greater.

Not all pedestrian streets are suitable for storefronts. All university towns are suitable for shops. Before choosing a store, we must define our business scope and business orientation. For example, our cobalt men's wear is a casual and fashionable quality. Men's wear Brand positioning is a vast group of 18-35 years old. At this point, we have to choose places where we can get close to more target consumers. Under normal circumstances, most shops are suitable for people with larger traffic volume, especially the local area. Commercial activities Relatively frequent commercial facilities with relatively dense mature business circles.

The most popular areas are basically open to shops, especially supermarkets, convenience stores and dry cleaners. The newly developed area of the city has begun to have fewer residents and a small population. If there is no more floating population, it is not suitable to open shops. Although stores are sometimes sold in newly built areas, they can be sold exclusively, but customers are often less able to support their daily operations.

For example, the same street will be due to traffic conditions, history, culture and location. position Different, and to form their own characteristics, we should choose the streets with smooth traffic and more traffic flow, so as to avoid setting up shop in a "dead end". The location and orientation of shops are also very important. Shop fronts should be as wide as possible. "Goods ratio three" is the shopping method that many people often adopt. Choosing the neighborhoods of similar shops concentrates, it is easier to attract more target consumer groups, do not worry about fierce competition, and related shops gather helps to raise the attention of the same target consumers.

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The correct choice of store locations is the first requirement for making money. A shop with a very good business item, if it chooses the wrong store address, and the small one will affect the business, it may also lead to "close down". Scientific site selection will give you the advantage of "land" and thrive business.

According to the location of good location, though not absolute, there are many commonalities, such as large population mobility and convenient transportation. The following factors should be considered when choosing a good location: 1. people flow: daily traffic, holidays and daily trips; proportion of 2. vehicles: traffic flow of automobiles and motorcycles; 3. traffic: current and future possible transportation facilities; 4. road width and parking problems; 5. regional characteristics: competition stores, complementary stores, financial institutions, cultural and educational facilities, leisure facilities, etc. 6. population survey: population, consumption habits and so on; 7. business district reconnaissance: main and minor business area, rent and price.

According to the location of the popularity of the shop, it can be roughly divided into two categories: one is opened in the crowded downtown area, and the other is located in the residential new village. The former is more important because of being a neighbor with a big shop. It should be more important to look for something that the store does not have. To run such a small shop, we must make a thorough and thorough marketing. A small shop in a busy market may be able to run goods that cater to the tastes of young people, because young people like to shop most. On the contrary, small shops that run old people's products should be opened in residential areas, which is the scope of activities for the elderly.

First, choose the address according to the content of the operation. Different types of goods are sold in stores, and their requirements for store locations are different. Some shops require large areas such as clothing stores and small supermarkets, but some shops are suitable for remote and quiet places, such as health care stores and service centers for the elderly.

Two, we should select lots of spontaneous market segments. In a long term operation, a street will spontaneously become a "concentrated market" for selling certain commodities. People will naturally think of this street at the thought of buying a commodity.

Three, we should choose a storefront with advertising space. Some stores have no independent facade, and they naturally lose their independent advertising space before shops. They also make you lose the space of marketing wisdom before you shop.

Four, we must have a sense of borrowing. That is to open shops near famous chain stores or strong brand stores, or even open beside them. For example, if you want to manage food, you shop around McDonald's and KFC. Because these famous western fast food restaurants have done a lot of careful market research before choosing the store. After opening them, they can not only save time and energy, but also use their brand effect to pick up some customers.