Langer Group Builds "Pan Fashion Ecosystem"

In May 14th, a month after the suspension, the stock price resumed two consecutive words.

The announcement indicates that the company intends to issue 46 million 370 thousand shares of 6 specific objects to Shen Yuan Hua and Ma Jinzhen, with a total amount of not more than 1 billion 500 million yuan, which is used for the introduction and operation of Korean fashion brands, repayment of bank loans and supplementary working capital by 32.35 yuan / share.

Among the subscribers, Shen Yuan has subscribed for 700 million yuan, almost half of the proceeds, and is one of the actual controllers of the company, and is also the current director and general manager of the company.

According to the announcement, the company will rely on the Internet brand operation experience and the mature offline channels to integrate Korean apparel, mother and baby, cosmetics and other fashion industries to enrich the strategic layout of the company's "Pan fashion ecosystem".

This is not the first time that the "crossover" has been carried out by the group. Originally, it focused on the high-end women's dress in China. It began to introduce the Korean women's clothing brand as early as 2005. In 2012, it launched the "star Wardrobe" APP. In the second half of 2014, the company participated in the "goddess's new clothes" program, and tried the new mode of "TV + electricity supplier".

At the end of 2014, the group bought a Korean children's wear listed company and entered the field of children's wear.

By the 2015, the stock of the group has quickened its pace towards the Internet.

In April 13, 2015, the company increased its "star Wardrobe" through Hongkong subsidiary.

In the same period, the company also announced that it would buy 28.90% of the second largest online chess game operators in China, becoming the second largest shareholder.

Ten days later, in April 27, 2015,

It also announces that the domestic e-commerce marketing and operation service provider will earn 110 million yuan if its own capital is invested. If the feather minister (whose focus is on the mother and infant, cosmetics industry), it will hold 20% of the shares if it is completed.

Similarly, this increase has not forgotten "Internet +".

The company announced that after the introduction of the Korean brand, it will invest 300 million yuan to carry out the layout of the online marketing platform and offline flagship experience store.

The marketing network system, which is mainly supplemented by offline channels and interconnected online and offline, fully enriches the brand extension and fashion connotation of the company.

Wang Jianyou, chief executive of Rand, told reporters that the company is now in full swing.

In addition to doing a good job in the main business, we are also turning to the general direction of the Internet.

Because of this, the company has been making frequent moves in recent years, but this is just trying to build up the framework of the "eco circle", and will gradually add more content in the future.

He also said that the recent acquisitions will not affect the company's performance, "if the acquisition of Lianzhong can be settled, the second half of the year will be reflected in the company's statements."