Lining'S Strategy Of "Internet + Soccer"

Recently, Jane technology and Li Ning Co jointly held the first China intelligent Football Conference to display their "Lining -WiCore intelligent football" at the China Sports Expo.

The football, which is embedded in chips and wireless charging modules, is believed to enable soccer fans to get together and share, compare and even challenge online through APP.

Reporter: the football industry is huge. There are many enterprises in the ecological chain surrounding the football industry.

Han Buyong: Kevin Kelly once said that the biggest subversion comes from startups and marginal industries.

Smart soccer is the cross-border industry between the football industry and the mobile Internet, cloud computing and big data industries. As a start-up company, our starting point is to meet customer needs.

I like football, it is Manchester United's fans. Until now, a scene still fresh in memory is that in the Champions League final of 1999, Manchester United played against Bayern. When Bayern was close to make up for the time, it also led United 1 to 0. In the second half, Manchester United even tied two balls, 2 to 1, and reversed the match.

Football fans all know that if you want to play well, basic training is essential, but basic training is often boring. Trainers and coaches are also very difficult to know whether the practice is standard or not.

Our smart soccer venture is hoping to change this pain spot.

Reporter: how to change?

Han Buyong: through our WiCore intelligent soccer trajectory tracking, data analysis and online interaction three functions, football basic practice will be completely different.

The intelligent soccer technology of Jane technology is equipped with the intelligent motion recognition chip, which supports wireless charging, tracks the real-time movement track of the football, and can connect with the special APP application software through Bluetooth. It can pmit the data of the football operation to the smart phone for analysis, will mark the training for the users, and give relevant suggestions, so that the exercises can be carried out more scientifically and effectively.

The goal of our intelligent soccer system is to track the trajectory accurately to the centimeter level, which enables every step of the soccer game to be accurately recorded.

Football players, amateur players and even professional players can benefit from it.

Specifically, the first online functions include penalties, dribbling, tennis and other personal exercises.

For example, after the user starts the penalty mode, the system will automatically divide the goal into nine areas, and as long as the user raises the foot to shoot, the cell phone will show which area is shot into the goal.

WiCore

Not only can provide each shot analysis, but also can provide ten sets of shot analysis, statistics shooting hit rate, strength, rotation, and according to the "Nine Palace" score with strength, rotation coefficient gives shooting score.

This scoring system calculus score and a number of evaluation scores can be visualized and analyzed intuitively and feedback, so that football fans can enjoy the fun while improving the level of football.

At the same time, such data can also be shared with other lovers and online interaction. For example, users who use Lining -WiCore smart soccer can see the data of "friends" training in their applications. Even if they are not in a stadium or even thousands of miles away, they can learn from each other and let the boring football practice become more interesting.

This also has the gene of social interaction.

Reporter: before the Brazil World Cup,

Han Buyong: the sense of the ball is very important. We try not to change the way we make the football tradition, although this also brings great challenges to our research and development. For example, the traditional manufacturing mode needs to vulcanizing the football at 160 degree high temperature, and not to mention whether the smart chip can experience such a high temperature challenge.

It is impossible to carry such a high temperature.

One of the characteristics of our smart soccer is that it is basically the same as traditional football in terms of overall manufacturing mode.

We don't evaluate the similar products on the market (the football you mentioned is not yet available in the country), but we are taking another path, from thinking, chip to patent technology to have the opportunity to surpass.

In our research and development process, a difficult problem is how to control the chip, circuit board, battery and wireless charging module at 10 grams, and then put it into the football without affecting the operation track, so that the small chip can calculate the track of the football.

This is actually a difficult problem in the world. Fortunately, the level of intelligent hardware and software has reached a new level in the past two years.