Kai Yun Group To Alibaba Again How To End The War?

French luxury goods Kai Yun group The two time in the United States the prosecution of Alibaba group "involved in conspiracy to counterfeit" was denied by Alibaba group. However, the collapse of the "selling door" will damage its international image, and the process of globalization will be blocked.

In fact, Alibaba has invested a lot of energy in reversing its image. Data show that it has been actively protecting more than 3000 brands including GUCCI and YSL, and found that infringing products were immediately off shelves. In 2013 and 2014, Alibaba invested more than 1 billion yuan in safeguarding rights and fighting counterfeits in the past two years. In the first three quarters of 2014, we handled 6 million links of infringing goods, and handled 1000 cases of infringement cases involving nearly 600 million yuan in cooperation with law enforcement agencies.

Fake package is only 5 dollars. Ali was accused of "accomplice".

Recently, many luxury brands of Kai Yun group have been prosecuted in the federal court of Manhattan, New York. Alibaba It said that it helped counterfeiters sell fake products worldwide under the circumstances of "know how to produce fake products, and provide sales and transportation services for counterfeit goods".

At the same time, the lawsuit also mentioned that Alibaba sold more than 2000 counterfeit GUCCI packages at a price of only $2-5, while the retail price of the genuine package was $795. Kai Yun group filed a claim for a claim against the embargo.

In response, the Beijing Commercial Daily reporter was informed after verification of the GUCCI China company that the group's legal department is actually handling the lawsuit. This is not the first time that Kai Yun group has sued the Alibaba. In July last year, GUCCI and YSL filed suit on the same grounds, but they revoked and announced cooperation against counterfeiting a month later. 10 months later, the group was suspected of being dissatisfied with Alibaba's handling.

In response, Kai Yun group replied to the Beijing Commercial Daily reporter that the reason for withdrawing the lawsuit last year is that it sincerely hopes to work together with the defendants to promote intellectual property protection and reduce counterfeiting behavior of its brand, but it failed to achieve the expected result, and therefore filed a lawsuit again.

Alibaba wants to join hands to protect rights.

However, Alibaba did not agree with the allegations of Kai Yun group. On Saturday, it told the media that it was "regretful" to take unilateral litigation instead of choosing constructive cooperation with Kai Yun group.

In addition, in response to the statement in the lawsuit, "the collusion with the counterfeiters to produce fake goods, and to assist in the sale and transportation of fake goods", a solemn response was made that the international commodity trading platform such as AE (speed sell) and other international commodity trading platforms never produced goods, accusing it of no basis, and would retain the right to follow up corresponding legal actions. At the same time, Alibaba also expressed the hope that the two sides would work together to effectively promote the protection of intellectual property rights.

In fact, Alibaba is reversing. image It also invested a lot of energy. Data show that it has been actively protecting more than 3000 brands including GUCCI and YSL, and found that infringing products were immediately off shelves. In 2013 and 2014, Alibaba invested more than 1 billion yuan in safeguarding rights and fighting counterfeits in the past two years. In the first three quarters of 2014, we handled 6 million links of infringing goods, and handled 1000 cases of infringement cases involving nearly 600 million yuan in cooperation with law enforcement agencies.

However, Alibaba's efforts overseas luxury group are not satisfied. In April, it was just complained by the American Footwear Association, or did not intend to solve the problem of selling goods.

The way of selling and losing images is blocked by globalization.

Some analysts pointed out that the sale of fake image is hindering the future Alibaba attracting more luxury brands to enter. Since March, when Chanel lowered its price in China and then touches the Internet, luxury goods have been deregulation of the electricity supplier's authorization. Not long ago, the founder of Alibaba, Ma Yun, went to Italy to meet with the prime minister. He tried to introduce PRADA, Armani, D&G and other luxury products and food specialties into Tmall.

Zhou Ting, President of the luxury goods field and President of the Institute of wealth and quality research, said that the luxury goods market is spreading in the global market. It is difficult for Kai Yun group to fight against counterfeit products. It is a dilemma. Its prosecution Alibaba focuses more on its firm stance on selling fake products. "If we really want to claim compensation, the amount involved will be very alarming, which is very difficult for Alibaba to bear." She said there was little possibility of a real lawsuit.

At the time of declining performance, Kai Wan Group's global anti counterfeiting action actually paved the way for the remodeling of its core brand GUCCI.

Data show that the first quarter of Kai Yun group operating profit Down 6.7%, core brand GUCCI revenue fell 7.9%. Zhou Ting said that at the end of last year, GUCCI replaced CEO and chief designer, and will also reorganize channels and services in the future. But if the market is still full of cheap counterfeit products, the group's rescue plan for GUCCI will be difficult to complete.