Tell You How To Open A Menswear Franchisee.

The location of men's franchised stores is very important, which is important to determine the survival of businesses.

Before choosing a site, the first thing to determine is the choice of customer base.

Take Beijing as an example. If you choose a 18-25 year old woman as a customer base, the location of the store is better than Xidan in the fourth quarter.

Because though it is also prosperous.

However, most of the shops in the East Fourth area are mainly white-collar women around 25-30 years old. Their products are of good quality and high prices. While the customers in Xidan are younger, they choose clothes to pay more attention to style, and are not too fussy about the details of fabrics and workmanship.

This is to pay attention to the concept of "business circle".

Generally speaking, men's clothing

Shop

Usually there are certain geographical boundaries, that is, relatively stable business district.

Due to the differences in commodity, pportation factor, geographical location and scale of operation, different clothing stores are quite different in size and business circle form.

Selecting business circles is the basis for reasonable location of new stores. It not only helps formulate business strategies, but also helps to formulate market development strategies.

If men's wear can't find the right storefront in the prosperous area, they can try to share with others, and they share a storefront.

In this way, not only can we save the rent, but also the two industries under the same roof can be complementary to each other if the customer attributes are identical and the products can complement each other.

Such as jewelry and clothing stores, bags and clothing stores, or underwear and clothing stores, etc., are suitable for "matching" business projects.

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People usually choose to open shops in areas where sales volume is large and population density is high.

However, considering only the location of investment from the perspective of investment return, it is not necessarily possible to maximize the benefits.

In addition to considering the promotion role of store locations to sales volume, we should also evaluate the impact on brand image.

To ensure that the brand image is not damaged, manufacturers should also emphasize the sanitation, cleanliness and beauty of the surrounding environment in the location of stores, and try to avoid being adjacent to grocery stores, restaurants and machinery repair shops.

Many businesses have such a state of mind that "non geomantic treasures do not marry".

They believe that opening stores in downtown areas and commercial centers can drive sales with higher traffic volume.

The golden section is not suitable for all shops. Shop owners must think twice before starting shop.

The development of storefront business has different outlets in every region.

Where to develop the service industry and where to develop the IT retail industry?

Every city will have long-term overall planning.

The location of the dislocation and the trend of the trend are often not supported by the macro policy and the promotion of the environment.

Chinese like to buy goods and goods than three. They like to go shopping in business circles, laying a good store shop effect.

Choosing too concentrated shops will result in over saturation of the market.

Sometimes, many similar stores located in the same business district seem to be doing well in business, and in fact have reached the critical point of competition balance.

When a new store is added, the market is over saturated, resulting in a lack of money. All of the original money has started to lose money.

In the case of product saturation, instead of continuing to follow up, it is better to adjust our thinking and choose categories that have strong complementarity with existing commodities, so as to improve the commodity structure of the region.

Before entering, I want to do a good job of investigation, and then open shop.