Two Trends In The Development Of Footwear Industry In The Future

The founder of a women's shoes contributed to the "shortest speech" in the history of the billion dollar salon. In ten minutes, the guests shared their anticipation and thinking about the shoe industry in the next two or three years.

He pointed out that the future sale of a single shoe brand will be more difficult, even if the shoe industry overlord BELLE, if not quickly switch mode, it will eventually die.

Why do we make this judgement?

The two major trends are: first, the rise of shoppingmall brings about the pformation of sales mode, and the two is the emergence of a circle economy arising from the rise of the middle class.

The rise of shoppingmall has led retailers to sell goods to sell lifestyles.

For example, there is only one shoe brand shop in the Wanda Plaza of Guangzhou Airport Road, and more space is used to open restaurants, cafes and other life service shops.

Under such circumstances, the space for commodity sales is compressed, and products with low frequency consumption and low added value will be eliminated.

Therefore, he believes that the online sales of footwear industry in the future will be bigger and bigger.

At present, about 80% of the sales come from online.

"Shoes will only happen in a few years, but they will happen."

But he also stressed that offline sales will always exist, but will exist in the clothing brand shops.

"There are already many clothing brands selling shoes, Zara and UNIQLO are doing, and the future independent shoe brands will disappear.

At present, BELLE, which has a market share of more than 50% in the high-end shoe brand, will eventually die if it does not switch quickly.

And what has brought about the rise of the middle class? It is the emergence of a circle economy.

More people with the same personality and magnetic field will be gathered together, and the flow distribution will be more accurate, rather than assembling like Taobao.

In addition, after the rise of the ring economy, more and more chains will not be limited to selling clothes or selling only.

Son.

Guangzhou Fang Fang (editor's note: Fang is a private bookstore in Guangzhou, where bookstores not only sell books, but also the rise of clothing, book, cafe and recommended commodity areas).

The guests concluded that from the bill system after the reform and opening up to the later wholesale, to the street store, to the department store, to shoppingmall, every change in the business format was caused by changes in the crowd.

The population economy will divide China's first big categories into numerous groups.

Under the "circle economy", there will be a lot of pressure on brands such as BELLE. In the future, it should be the brand of Han Du Yi she, a group that plays multiple brands, and the quantity of each brand will not be large.

The guest said that the BELLE model would die, "just die today or die tomorrow."

He believes that the future Amoy brand will be Golden Triangle model, the bottom is the lowest price, cost-effective brand; the middle tier is the multi brand strategy of the group form. Under this mode, the system and finance are shared, the cost will be very low; the top is the brand with tonal and high profit.

Besides the speech, the guest also answered questions from the audience.

In 2014, there were about 300 people in our team.

Last year, I realized that my capability was limited and I couldn't carry so many people, so I cut 80 people out of logistics outsourcing.

Soon, we set up a list of blacklists. Within three days, we got rid of the wolves who were not enough. The team was compressed to around 170 people. After the layoffs, we found that the efficiency of the staff was even higher.

We also spend money on the advice of management companies, but later we found that today, after listening to the proposal, I still need to have my own stuff and management system to listen to that suggestion tomorrow.

So we investigated various management cases. Finally, referring to the management methods of the US special forces, we set up an efficient organization system that can run automatically.

Our organizational structure is divided into three levels: the middle level is the direction layer, that is the most central layer; the second level is the resource support layer, and the third tier is the battle layer.

We will guide all Qian Lifang in the combat layer, the battle Layer command resource support layer and the central layer.

If you watch the movie of special forces, you will find that all the organizations in the world can not be higher than the army, and the management of any organization is not effective in terms of effectiveness.

For example, in the Gulf War of 1991, the presidential palace decided to fight, and sent a special force to the front to command a fighter plane, an aircraft carrier, etc., such as how to strike accurately.

The presidential office only orders whether to fight or not, and special forces command all the resources behind.

But you will find that any war requires a communication system.

For enterprises, what is the communication system? That is the command system.

That is to say, we have to make a complete system to ensure that the combat layer is not blindly directed, and the direction is not blindly guided.

We will encourage several people to set up a group to divide the management system into four modules: people, events, incentives and cultural systems.

The cultural system is the first system, which is constantly split below.

In the future, our expansion is only in the combat level, and the resource support layer is not expanding.

Today, the supply chain of shoe industry is not recognized by me. It is very bad.

A large number of factories that died in Guangzhou in the first half of the year are actually capable of avoiding them.

Why is it dead? Because efficiency is too low and management is bad. No one is thinking of a better supply chain.

I have founded a shoe material industry in 2010, and can scale about 170 million yuan in 2010.

At that time, our competitors had 2000 people, and we only used 200 people.

I think the shoe factory should have a high degree of division of labor. Now many shoe factories also do high heeled shoes and flat shoes.

I have a friend who works as a shoe factory. I suggest that he only make flat shoes, so that he can save costs and do the best.

Our brand is now in the form of OEM. In the future, it will invest in factories like my friends. I hope this will serve more brands.

In addition, we are building a data model of factories to speed up the efficiency from brand to raw materials.

Our brand has strong data analysis capabilities, and I hope to copy the system to the factory to improve efficiency.