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    Wolverine Shoes Business Has Great Impact On Brand Performance.

    2015/5/8 21:55:00 55

    WolverineFunctional Footwear BusinessBrand Performance

    At the end of the first quarter, Wolverine's cash and cash equivalents were about $121 million 300 thousand, net liabilities of $736 million, a decrease of $271 million 500 thousand over the same period last year.

    Wolverine Worldwide Inc Flynn (NYSE:WWW), which owns Merrell, Sebago, Cushe and Chaco outdoor footwear brands, released its first quarter results in 2015.

    As of March 28th, the group's consolidated income was $631 million 400 thousand, a slight increase of 0.6 percentage points compared with the previous year.

    The decline in sales of functional footwear has become a major drag on overall performance.

    Traditional shoe business

    The growth of median digits, the low single digit growth of lifestyle footwear is basically offset by the reduction of functional footwear business.

      

    Wolverine

    The group is the oldest in the United States.

    Shoemaking enterprises

    Since 1883, the labor protection shoes, boots and outdoor leisure sports shoes were worn to produce all kinds of work.

    In the past 15 years, Wolverine has developed from the first 3 brands to 15, and has acquired Merrell, Sebago, Cushe and Chaco.

    In the first half of 2012, Wolverine set up a joint venture in Columbia and India, and continued to accelerate the pace of global expansion. In October, it threw $1 billion 200 million to buy Collective Brands, a shoe making group. Its brands include Merrell, Sperry, Hush Puppies, Saucony, Wolverine, Keds, Stride, and so on.

    "Our first quarter results reflect the continued strength of our brand portfolio and the correctness of the global business model based on 15 brands - targeting multiple consumer groups, distribution channels and geographic location planning," commented the chief executive officer and chief executive officer of Blake W. Krueger, Wolverine global director.

    "We believe that our strategic investment in brand building, including investment, consumer demand and full channel construction, will accelerate our achievement of the 2016 global market growth target."


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