The Government Of Pinghu Strongly Supports The Pition From Big City To Strong Market.

2014 Pinghu

Sales value of 14 billion 650 million yuan, an increase of 2.71% over the same period, of which domestic output value 7 billion 40 million yuan, accounting for 48%, an increase of 4 percentage points over the same period last year, and the growth rate of domestic sales value is 11.34%.

Last year, 18 garment enterprises with output value of more than 200 million yuan in Pinghu created 7 billion 770 million yuan output value, accounting for 51.8% of the total industrial output value, and most of them had domestic brands.

Press conference on the 2015 China Pinghu clothing Expo held in the morning of May 7th and Pinghu, China

At the start of the competition, we learned that the Pinghu Municipal People's government attached great importance to the brand innovation of clothing, specially issued policies, and increased support to support the brand promotion of garment enterprises.

Starting from this year, we choose to build a brand oriented, capable and conscious key clothing enterprise, arrange a number of key support projects, implement project management and annual tracking target assessment, give corresponding subsidies according to the enterprise's annual brand promotion investment, and continuously support for three years, which will effectively promote the innovation and popularization of Pinghu's clothing brand.

At present, with the continuous improvement of the income of domestic residents, the quality, personalization and brand demand of consumer products are constantly improving. The market has changed from the original international demand to the two major international and domestic demand markets, and the domestic consumer market will further expand.

Consumer market share will continue to grow.

Therefore, garment enterprises in Pinghu conform to this trend and change the problems of low value chain and weak ability of independent innovation and development. They attach importance to the design and brand operation, attach importance to the innovation of business mode, further optimize the production mode, market structure and product structure, so as to make Pinghu's garment industry bigger and stronger.

At the press conference, Qian Yongbiao, deputy mayor of Pinghu Municipal People's government, mentioned nine key points to speed up the pformation and upgrading of Pinghu's clothing industry: first, we must attach importance to fashion design.

Two is to strengthen brand building and promotion.

The three is to enhance the management level of production.

The four is to optimize the product and market structure.

Five is to strengthen the construction of clothing innovation platform.

The six is to organize innovative activities.

The seven is to strengthen policy support.

Eight, we must strengthen the cultivation of leading enterprises.

The nine is to create a good environment.

It is reported that the 2015 China Pinghu clothing Expo will closely focus on the needs of industrial pformation and upgrading. It will continue to take the 2015 China Pinghu clothing design competition as the core and carry out a series of activities in the 4-10 year of this year, including: "professional design institutes, well-known brand enterprises, docking activities between universities and Pinghu garment enterprises", "2016 new surface accessories (special) promotion conference", "Pinghu brand clothing enterprise new product conference", "2015 China Pinghu dress design competition", and "Pinghu clothing enterprise brand apparel online and offline theme joint exhibition" and other activities.

The support unit of the 2015 China Pinghu fashion design competition, which focuses on "remolding", is the China clothing association. The organizers are the Pinghu Municipal People's government and the Zhejiang garment industry association, the Pinghu economic and Information Bureau, the Pinghu garment industry association and Pinghu garment creation Service Co., Ltd.

The competition is set up at home and abroad, with the award of enterprise and designer, awarding trophies, honorary certificates and bonuses.