The Cake Is Still Growing Vigorously.

Children's clothing has been recognized as the last profitable piece of cake in the last few years. The children's wear market has always been relatively small in the clothing industry. But under the objective conditions such as baby boom, the third baby boom and the gradual birth of children after the 1980s, the children's wear market is gradually rising. Perhaps many of the ready-made clothes brands are looking at the huge development space of children's wear market, so they have launched the children's clothing brand strategy.

GXG brand leader Yu Yong said on many occasions that children's clothing must be a hot plate for China in the next 5 years. Yu Yong believed that "the 70 generation" and "post-80s" must be truly created, because they have become the mainstream consumers in the society, and their awareness of brand is very high.

From the perspective of the development of foreign brands, the maturity of children's clothing market is also accompanied by the pace of big brands entering the children's wear market, which has become the fashion trend of fashion circles. The famous brand Burberry is one of the first big brands to enter the children's wear market. Gucci, Dior and so on have their extended children's sub lines. The sports brand Adidas, Nike and so on also started the kids series very early. ArmaniJunior children's clothing this year is ushered in the 30th anniversary grand ceremony.

except Children's wear The consumption space of the market is bigger and bigger. Casual clothes The market saturation period is also a major reason for many garment and garment brands to enter the market of children's clothing market that has not yet been determined. Nan Peng, director of Lining investment company, said: "since 2010, Lining group began to set foot in the field of children's wear. Lining has not only provided many high-quality products for the market, but also accumulated rich experience in the field of children's wear." In fact, in recent years, after the steady development of adult sports, Lining We have been reconsidering the disposition of war forces and planning the market from simple sports classification, which is centered on the products of producers, and has evolved to begin to focus on the segments of consumers. Entering the field of children's wear is a strategic direction of Lining.

The GOGIRL children's clothing of Shandong women's clothing, Shu long, pays attention to the comfort of children's wear, uses healthy environmental protection fabrics, and aims to create children's exclusive space with colorful imagination. Shu Lang may have seen the birth of many brands of children's clothing, will lead the new round of children's clothing consumption upgrade, brand consumption has gradually become the mainstream of children's clothing consumption. Famous works, drunken and GOGIRL children's clothing are the three brand new brands that are broken down in the original brand system of the company. The production of children's clothing, Shu Lang company takes the multi brand fashion cluster strategy as the starting point, takes the value innovation as the core, analyzes the brand experience from the international fashion thinking mode, and makes a comprehensive adjustment and improvement in terms of brand management, product positioning, product structure, marketing strategy and other substantive issues. It also promotes the improvement of brand management capability, R & D capability, marketing capability and market brand influence of Shu long brand. Through design innovation, technological innovation and marketing innovation, we can better enhance the internal strength of enterprises and the gold content of their own fashion culture, and seize the market and even the global market share.

The clothing brand extends to children's clothing, has certain superiority. Because the garment brand has mature brand operation ideas and market experience, at the same time, the mature garment brand also has advanced business mode and strong design power. These participants can make the development of domestic children's wear brand more rational and mature, and at the same time, it will further promote the competition of children's wear market in China.