Quiksilver'S Performance Was Dismal And Was Repeatedly Asked To Sell.

Due to repeated performance failures, the US limit Sports brand Quiksilver has been repeatedly sold by aggressive investors. Recently, Ryan Drexler and its investment company Consac LLC, holding Quiksilver200 million shares, once again sent a letter to the Quiksilver board, calling for a review of the opportunity to sell the company. It is reported that he made this request 4 months ago. Drexler seems to be dissatisfied with the board's failure to take any action to consider selling the company.

this Quiksilver The majority shareholder thinks this move is entirely due to the bad performance and stock development of the company in the 2014 fiscal year. Recently, the surf company announced that they will postpone its 2015 first quarter report time due to the deadline issue.

Last October, Ryan Drexler sent a letter to the board, urging the latter to consider selling the company through auction. He thinks Quiksilver Inc. has been in the past 17 months. Revival plan It is a "losing battle": the company's stock price has plunged more than 80% this year. The first three quarters, after the impairment loss, recorded a loss of $42 million 200 thousand, far exceeding the US $11 million 400 thousand in the same period last year.

As of the four quarter of October 31, 2014, Quiksilver Inc. revenue was recorded at US $400 million 700 thousand, a decrease of 15.8% from 475 million 900 thousand US dollars in the same period last year, and the total income in the 2014 fiscal year was 1 billion 570 million 400 thousand US dollars, a decrease of 13.3% over the same period last year.

The income of all quarters and all brands in the fourth quarter Group recorded a decrease. Sales in the Americas, EMEA and Asia Pacific fell by 23%, 7% and 14% respectively. The income of the three core brands of Quiksilver, Roxy and DC fell 18%, 9% and 19% respectively.

Quiksilver Inc. expects revenue in the 2015 fiscal year to be US $1 billion 480 million -15.5 billion, or worse than analysts' average estimate of US $1 billion 620 million.

Related links:

Perhaps for a long time, we would not see the Jean Paul Gaultier that had been announced to close the garment line in Paris fashion week, but he returned to the public in another way. A few days ago, the designer worked with Japanese retailer SEVEN&i holding company to launch a new brand "Sept Premi res res" first dress series in September. It included 50 single items including coats, tops, trousers, dresses, accessories, and the price was between 32 US dollars and 242 yuan (about 200 yuan to 1500 yuan).

Let Jean Paul Gaultier "renege" SEVEN&i holding company is also the first time to enter the garment brand business, but its company owns 7-Eleven, Ito, Yang Hua Tang, SOGO, and West Wu department store and so on. It is not completely inexperienced in the aspects of clothing production, circulation, sales channels and so on (Ito owns its own clothing series). The company said, "we will integrate the purchasing capacity of the group company, the production experience of its own brand, and learn from the retail management experience of Ito, Yang Hua Tang, SOGO and West Wu department store" to pave the way for the new brand.

The brand new brand is positioned in the quality dress that can be worn everyday, similar to "a basic style dress that reflects the current trend". The style is simple, but it also pursues fashionable colors, materials, functions and tailoring. It sounds like a fashionable version of UNIQLO. In order to distinguish this point, SEVEN&i holding is ready to borrow the ability and name of famous designer to improve the product premium. Jean Paul Gaultier is the first guest designer. Although the brand is far cheaper than Jean Paul Gaultier's previous garments, there is at least one more channel with Gaultier design for the Japanese public.

What the fashion artists are sorry about is that SEVEN&i holdings only wants to promote "Sept Premi res" in Japan. After the launch of the product in September, the brand will open stores in 135 Ito hall, 24 SOGO and West Wu department stores. The store design will be Nendo, and a brand website will be launched on the same time. The company hopes to achieve sales of 5 billion yen in the first year. If the effect is ideal, they will continue to work with Jean Paul Gaultier to share a piece of the fast fashion field.