Skechers Has Become Nike'S Biggest Threat.

Although yoga pants and sports shoes are often seen as a fashion trend, consumers will be more addicted to comfortable and casual clothes.

They also believe consumers will continue to choose such clothing.

According to foreign media analysis, an obscure one.

Skechers has become Nike's biggest threat.

Thanks to some recent successful financing, Skechers is now one of the most popular shoe companies in the United States.

According to a recent report by Morgan Stanley, it is also one of the most undervalued companies in Morgan.

In a recent report to clients, analysts wrote:

It actually performs better than Street praises. "

The company successfully recorded a record sales of $2 billion 400 million in 2014.

Its share price also doubled over the past year.

Morgan Stanley analysts believe that Skechers is likely to become the second largest in the US.

Second only to Nike.

Although Skechers has been known for being good at imitation designer shoes, it has recently started developing its own design capabilities.

"Skechers has grown from a cottage brand to a brand with a unique look and style."

Morgan Stanley analyst wrote.

At the same time, Skechers is upgrading its factories and distribution centers.

And it is improving its marketing strategy.

The brand invited the singer Demi Lovato to promote its youth series.

It also started selling shoes designed specifically for golfers, while the series invited professional Matt Kuchar to endorse the brand.

In addition, Skechers has been committed to developing the youth market.

In the next five years, sportswear and footwear will develop rapidly in the industry.

According to Morgan Stanley data, the number of people taking part in running exercises increased by 9% on average every year since 2005.

At the same time, the millennial generation will pay more attention to health and exercise than their parents.

"An increase in exercise will also increase spending on sportswear and footwear consumption," the analyst wrote.

"We all see that sportswear will become a fashion trend."